Stephen Colbert told the world he drives a Tesla, one week later tsla is up 11 points on the Nasdaq, beating the market analysts expectations. On the surface, it appears that the Colbert Bump has worked once again.
Of course, there are a number of other factors that could just as well be at play to boost tsla’s numbers. As previously reported by The Inquisitr , Tesla recently released news about its “gigafactory” saying the megabattery plant might possibly be located in Nevada and will come with the assistance of Panasonic.
There was also Elon Musk’s letter to investors, like those on the Nasdaq, that highlighted Tesla’s record delivery numbers and the company’s path for future growth.
There was also the fact that countless analysts are picking tsla as the Nasdaq stock to have, and that hype alone should be enough to move the stock numbers.
But it could just as well have been Stephen Colbert, telling the world in passing, that he owns a Tesla.
Elon Musk appeared on the Colbert Report on July 24 to promote his many enterprises focusing on the renewable rockets coming out of SpaceX. The conversation quickly switched to Tesla, as Colbert said:
“I have a Tesla and I love the car… its the best damn golf cart I’ve ever driven.”
He then asked about Tesla’s take on intellectual property rights. Tesla recently announced that they would not prosecute anyone for using Tesla patents. Elon Musk then summed up the policy in an analogy:
“If we’re all on a ship together, and if there are some holes in the ship and were sort of bailing water out and we have a great design for a bucket, then even if we’re bailing out way better than everybody else then we should still share the bucket design, cause we’re all going to sink.”
The analogy received a warm reception from Colbert’s audience. The interview may have also reminded investors that tsla was a stock worth talking about, even on Comedy Central, and may have gotten them to plow some money into the Nasdaq.
Of course, that narrative is far from perfect. The show aired on July 24, and most of tsla’s uptick in the Nasdaq occurred on July 31. Plus tsla unexpectedly dipped down slightly before that.
Still, if the bump theory holds any water at all, the next opportunity might be in the Colbert guest list.
For a full link to the Colbert interview click here .
For a link to Elon Musk’s letter to Nasdaq investors on the future of tsla click here .
[Image Source: Comedy Central]