It’s nearly Super Bowl time again, a.k.a. the time of year where half of America sits down to watch some flashy commercials with a bit of football in between.
The big game itself takes place on February 5th, but below are sneaky teasers of two of the commercials that’ll run this year.
First up is a pretty lame-looking effort from the SOPA-lovin’ Go Daddy. And no, I’m not saying that because of the SOPA issue – it’s just a bit yawnsome, with crappy acting (courtesy of Danica Patrick and Jillian Michaels) and tedious innuendo that Frankie Howerd would turn his nose up at. Yeah, there’s a bit of flesh, but meh, so what?
Next up is a muuuuuch better attempt from Volkswagen. Remember last year’s VW ad, with the kid using the Force to turn on his Dad’s car? Well, Volkswagen have returned to Star Wars , employing a choir of dogs to bark out ‘The Imperial March,’ also known as Darth Vader’s theme. It’s titled ‘The Bark Side,’ and is fairly adorable, with a genuinely funny ending:
Again, I understand these are teasers, so there are likely to be more fleshed-out versions come the big day. There’ll be an estimated 100 million people watching these, and Go Daddy needs to win some people back , I hear…
So what do you make of these? Anything to rival last year’s crop (which, you may recall, included Eminem driving through Detroit like a badass and a Bud Light dog party)? Or do you skip the ads to fetch a fresh beverage?
See also: Adweek Reveals Best Commercials of 2011