Social media has ensured that “holidays” like National Cheeseburger Day, which happens to be today, are more prominent due to the fertile ground for brand promotion national days present.
On National Cheeseburger Day like National Cheesecake Day before it, every prominent burger joint and even little ones are getting in on the act, in what’s a win-win for customers as well as companies.
Cheeseburger fans get discounted or, if they’re lucky, free burger incentives, and brands get heavy foot traffic for promoting National Cheeseburger Day 2013 on their Facebook and Twitter pages.
Some brands just like to showcase their best burgers, with enticing images posted to sites like Instagram with the intent of luring in hungry diners.
Others get more proactive, with freebies and discounts for customers to drum up mid-week business.
Applebee’s was one of the former, simply reminding Twitter users that they sell cheeseburgers, in case anyone was hungry:
It’s National Cheeseburger Day. What’s fresher than fresh? The burgers at Applebee’s. #NationalCheeseburgerDay pic.twitter.com/DiHIKzpIXk
— Applebee’s (@Applebees) September 18, 2013
Others are giving away something far bigger than a burger on National Cheeseburger Day:
Let us celebrate together the #Cheeseburger Month : ) See you there Burger Addicts! pic.twitter.com/Sl0OQ8U2rd
— CLASSIC Burger Joint (@CLASSICbrgr) September 18, 2013
Los Angeles is reppin’ with free mini burgers at one joint:
. @DogHausDogs is spreading the Natl Cheeseburger Day love today – stop by any location for a free mini cheeseburger TODAY 11a-5p.
— dineLA (@dineLA) September 18, 2013
Ruby Tuesday has a freebie nationwide in limited quantity, with a cheeky slogan:
Our buns could not be more pumped that it’s National Cheeseburger Day! Have some #funbetweenthebuns today. pic.twitter.com/fIjCnYFlNP
— Ruby Tuesday (@rubytuesday) September 18, 2013
What’s fun between the buns, stays between the buns on National Cheeseburger Day. Sink your claws into this offer: http://t.co/t1lkH54IIf
— Ruby Tuesday (@rubytuesday) September 17, 2013
Of course, if we had to pick anything to eat on National Cheeseburger Day, it would be the Shake Shack’s classic offering:
It’s a big one, folks: #NationalCheeseburgerDay . Do it to it, Lars. pic.twitter.com/5ySir2nPXn
— SHAKE SHACK (@shakeshack) September 18, 2013
Are you snagging any National Cheeseburger Day deals in 2013?