Rolling Stones frontman Mick Jagger has been named an honorary ambassador for tourism in a region of Peru’s Amazon.
Speaking about his honorary appointment an official told Jagger:
“You are our ally. Your presence is a great support in our fight to protect our ecology, to the effort to draw world attention to the Madre de Dios area.”
As an ambassador to the region Jagger is responsible for raising awareness about the area while helping protect it from outside influence.
After receiving his title the indigenous people from the area showered Jagger with gifts that included bows and arrows and a “sacred mantel” that is usually reserved only for their most important chiefs.
Jagger is touring the region and earlier this week he met with Peruvian president Ollanta Humala, he’s also said to be heading to Machu Picchu later this week.
I’ve never understood “honorary titles” but hopefully Jagger will speak out enough about the destruction of the Peruvian rainforest in order to raise awareness and much needed funds for the areas protection.
