Elon Musk to Unveil Tesla’s ‘Master Plan 3’ on Investor Day: "The Future is Bright!"

Twitter CEO, Elon Musk tweeted on Wednesday that he will present the long-awaited Master Plan 3 during the company’s investor day on March 1, 2023. Musk's tweet about a fully sustainable energy plan has 18.7K retweets and 148.2K likes as of February 10. 

Tesla’s investor day will be held at the company’s Gigafactory Texas located near Austin. The event will be live-streamed. According to Tesla, some of the company’s institutional and retail investors will be invited to attend in person. 

According to a report by The Verge, Musk first teased the Master Plan 3 last March with vague goals to scale operations at Tesla to “extreme size.” He also leaned into themes like AI and noted that this next stage in the plan would include his other companies SpaceX and The Boring Company.

For people unfamiliar with The Master Plan, Musk posted a blog on Tesla’s website in 2006, titled The Secret Tesla Motors Master Plan, outlining what he meant when he used this phrase. That plan had four steps that kicked off with creating a low-volume expensive vehicle and then using that money to develop a medium-volume car at a lower price. Profits from the medium-volume car would be used to create an affordable, high-volume car. And finally, the plan ended with “provide solar power.”

Part two, or Part Deux as it is named, came in 2016 with a plan to create "stunning solar roofs with seamlessly integrated battery storage,” to expand Tesla’s EV product line to address all major segments, and to develop a self-driving capability that is 10x safer than manual. According to Bloomberg, Tesla has not managed to achieve many of its 2016 goals. In October of 2022, Musk admitted that the Tesla vehicles were not yet ready to have no one behind the wheel. 

What To Expect?

Tesla has hinted at the idea of creating a “shared fleet” of private electric vehicles that could be rented out and used as autonomous taxis. This could be a significant step towards reducing the environmental impact of transportation, as well as providing a viable option for those who don’t own a car. Musk has also mentioned the possibility of creating something around renewable energy. This could be a solution to the issues surrounding renewable energy sources, as it would provide an efficient and reliable way to store and transport energy.

Everyone is looking forward to the Master Plan and to see if Elon Musk can fulfill all the promises for a more sustainable and energy-conserving future.