During Apple’s Worldwide Developer Conference (WWDC) earlier this week, the company unveiled their highly-anticipated new Mac Pro, the latest desktop computer to hit the Mac series coming in fall 2019. While Apple boasted about the device’s workstation-class Xeon processors, high-performance memory system, and stunning graphics architecture, social media users couldn’t help but notice one hilarious detail — the Mac Pro looks extremely similar to a cheese grater. Naturally, memes started flooding Twitter, and nobody can un-see the cheese grater.
While the sleek silver device bears the simple Apple logo on its body, the sides of the Mac Pro are cut like a bell-shaped cheese grater, complete with the handle and grooves. Better yet, Apple just so happened to unveil the product on the eve of National Cheese Day, according to Thrillist .
Some Twitter users resorted to sharing irresistible cheese puns.
“I can honestly say that this #Mac Pro is #grater than any other Apple product,” one user said.
“Let me introduce : the Mac and Cheese,” another wrote.
One Twitter user questioned whether or not Apple actually intended to use the silly cheese grater design as a marketing tactic.
“I don’t know anything about the new Mac aside from that people think it looks like a cheese grater so is that GOOD marketing or BAD marketing?” someone else pointed out.
Meanwhile, other users believe the Mac Pro looks like a tool for getting calluses off of feet.
Here’s my new iMac pro #WWDC #AppleEvent #MacPro pic.twitter.com/MZ5nQPdJT3
— Andrew Fagan (@AndrewFagan81) June 3, 2019
Some took the opportunity to pose their own cheese graters with Apple iPads to joke that they already have a Mac Pro. One shared a simple photo of a cheese grater and joked that they were testing out the Mac Pro.
As user @luscious_dan summed it up with, “What a time to be alive.”
All jokes aside, the Mac Pro is ticketed at $6,000 for an 8-core Xeon processor, AMD Radeon Pro 580, 16GB of RAM, and 256GB SSD, while more powerful versions of the device are available at a higher price. The Mac Pro also introduces Apple Afterburner, which allows playback of three video streams simultaneously.
“We designed Mac Pro for users who require a modular system with extreme performance, expansion and configurability,” Apple’s senior vice president of Worldwide Marketing Phil Schiller said in a statement on the Apple website. “The new Mac Pro is a monster that will enable pros to do their life’s best work.”
Apple also unveiled the Apple Pro Display XDR at the conference, a display monitor featuring a 32-inch Retina 6K screen and a superwide viewing angle. The Apple Pro Display XDR is ticketed at $5,000.