Looks like Disney is finally taking its own advice. The company, which created the hit musical “Frozen” (and the famous song “Let It Go”), has been engaged in a war with House Music Producer DeadMau5 over the latter’s signature look. Anyone who’s seen videos of DeadMau5 pretty much anywhere has likely noticed the giant mouse costume he wears (for whatever reason) while performing. Disney didn’t take too kindly to the use of the logo, which they said was way too close to the likeness of Mickey Mouse. After several months of doing battle, the two parties finally “Let It Go,” coming to what DeadMau5’s attorney called “…an amicable agreement,” according to Drum.com.
Admittedly, DeadMau5’s style is a bit close to the Mickey Mouse hats you see everywhere at Disney’s theme parks. Billboarddiscovered that DeadMau5has worked with Disney on licensing deals before with little problem, but this time the animation giant wasn’t as willing to cooperate as in the past.
Last September, Disney said…the Deadmau5 design was “nearly identical in appearance, connotation and overall commercial impression to Disney’s Mouse Ears Marks” and would “cause confusion” among consumers.
The darker theme of DeadMau5’s costume seems tough to confuse with Disney’s happy-go-lucky style mouse heads, but Disney was angered nonetheless. DeadMau has rubbed a lot of powerful people the wrong way in the past few months, from Madonna to Paris Hilton , as Inquisitr mentions. Sources say that there’s no real details about the agreement DeadMau’s made with Disney just yet, but expect them to (hopefully) surface over time. However “amicable” the agreement supposedly is, DeadMau wasn’t above taking a shot at his rodent rival on Twitter.
oh, @disney just in case you dont check your email, ill just leave this here. pic.twitter.com/I9ZSHsKlWV
— deadmau5 (@deadmau5) September 4, 2014
Deadmau’s lawyer definitely did his homework. As of right now, there’s been no clear indication that DeadMau will stop using the mouse symbol, albeit at the risk of having to pay royalties to a certain other mouse. Fans appear to be standing behind the EDM and House Music DJ, whose letter ended with the words “…if Disney has any such licenses, please forward them to my attention.” (read: you have no such license and I know it). Who do you believe is in the right here?
[Image Credit: Billboard.com ]