Apple proves that the Trademark office needs to be overhauled

Published on: May 18, 2010 at 4:59 PM

Okay, take a look at that picture up above. Yes the one that is obviously an Apple store. Now, can anyone please explain to me why the United States Patent and Trademark Office granted a trademark to Apple for a computer store ?

I mean I get trademarking names and products – well to a point but that’s for another post on another day; but trademarking a store?

Now before anyone spouts off about it making sense to trademark an Apple Store that isn’t what the trademark is for. It is for a store that sells computers. From their granted application

The correspondent listed for is LISA G. WIDUP of APPLE INC., 1 INFINITE LOOP, MS 3TM, CUPERTINO, CA 95014 . The trademark is filed in the category of Advertising, Business & Retail Services . The description provided to the USPTO for is Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto.

Retail store services featuring computers, computer software, computer peripherals, mobile phones, consumer electronics and related accessories, and demonstration of products relating thereto

Mark Description: The mark consists of distinctive design and layout of a retail store.

via CrunchGear

That description could apply to absolutely any store that sells computers and computer related products. Just how is it possible that a trademark could be granted on such a generic thing as a freakin store?

I’m sorry but this is just wrong and is a perfect indication that along with the patent and trademark laws need to change and some people need to find new jobs.

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