Blake Shelton starts the new season of NBC’s “The Voice” after winning the competition over the past three seasons.
His successes were Danielle Bradbery, Cassadee Pope and Jermaine Paul. He got two of his protegés into the top three and all three of them into the top six places.
Based on the rules of the show, Shelton starts now with an advantage over fellow coaches Adam Levine, Christina Aguilera and CeeLo Green.
It’s highly likely that Shelton will find himself with singers who the other coaches want because of his proven ability at mentoring champions.
It seems that Shelton will be getting even more power in this fifth season. In a few weeks, he’s going to be joined by Cher for the battle rounds. So, Shelton enters the season as the favorite to coach the winner again.
So what is the secret of his success? Firstly, He’s a country music star at a time when the genre’s very popular. And then his strategy as a coach is not to over-think things. He allows his contestants to keep on doing what the audience likes.
It’s said that he’s created a dynasty on “The Voice.” The problem is that If fans already know who’s going to win a competition before it begins, there’s not much incentive to stick it out until the end.
Strangely, “The Voice” is not really about who wins. The grand prize is only a recording contract, and, so far, no one has complained that the winner hasn’t deserved at least that.
The blunt truth is that there hasn’t yet been a superstar to emerge from past seasons to create great expectations of a hugely successful future career.
But as far as Shelton is concerned we can understand his feelings from a recent radio interview in which he said:
“It’s definitely changed the way that I view my position in the business, I guess… It’s easy to take it for granted sometimes, but it’s like, ‘How many people would love to be stand here talking about the stuff I’m talking about.’ Every time I sit in one of those chairs and see people that want this, it’s humbling. It’s good for you.”
It seems that Blake Shelton is preparing himself for yet another successful season.