Kraft’s Zesty Guy Back Thanks To Million Moms Protest

Kraft’s Zesty Guy raised the hackles of One Million Moms, a group known for its continual harassment of America’s Sweetheart Ellen DeGeneres and fear of ambient bestiality in network commercials.

So how did One Million Moms affect Kraft’s Zesty Guy marketing campaign? It seems, if Jezebel is correct, that their anger served only to get us more of the naughty pinup boy. (Update: See edit below.)

According to Jez, Bernstein & Andriulli — the ad geniuses behind the saucy sauce ads — say that One Million Moms gave Zesty Guy the boost he needed to become a more permanent ad fixture. (The quote has since been updated as reflected below, altering the earlier post and subsequently, The Inquisitr’s coverage.)

The ad agency’s site quotes photographer Douglas Friedman as and now explains:

“[Edited] However, it was Friedman’s ads for Kraft’s Zesty Italian dressing in April that resulted in model Anderson Davis’s moniker. And the reaction to his attire, or lack thereof, ‘inspired the entire creative team to make this next series of images even better,’ Friedman noted.”

(Dear One Million Moms, please protest new seasons of True Blood and shoe sales. Thank you.)

As for model Anderson Davis, who is shown in the Zesty Guy ads, Friedman says he was happy enough to take the character up again for the all new, certainly zesty snaps.

The photog adds:

“We ask him to do rather embarrassing things with bottles of salad dressing… and he laughs as hard as we do. I mean, you’re shooting salad dressing with a naked guy on a mechanical bull. It better be fun.”

I think we can all agree Kraft’s Zesty Guy is fun. You can thank One Million Moms for their role in bringing him back over on their Facebook page.