The Comeback of the ‘New’ Twinkie: Smaller and Fewer Calories

Twinkies have made their long awaited come back, but only to weigh less and have fewer calories. The new boxes hitting shelves list the cakes as having 270 calories and a weight of 77 grams for two cakes. The new owners of Hostess have leaner operating costs now that they’re no longer using unionized workers. It turns out the spongy yellow cakes may also be a little smaller than the last Twinkies people ate.

Before Hostess sold, Twinkies were 150 calories per cake. Photos of past boxes online also indicate the weight to have been 42.5 grams per cake. A spokeswoman for Hostess, Hannah Arnold, said in an email Monday that the size change was made in “mid-2012” by the predecessor company. That would mean it happened in the months leading up to its bankruptcy, as the company was trying to keep its head above water financially.Twinkies and other snack cakes were purchased by private equity firms Apollo Global Management and Metropoulos & Co. after Hostess Brands said it was closing down in November. The firms are known for fixing up struggling brands.

Arnold has also said that the longer shelf life of Twinkies reported by The AP earlier this month was made by the predecessor company right before it went bankrupt. The 45-day shelf life, up from 26 days, was a separate change and hit shelves Nov. 1, she said. The new line of Twinkies will also tout a longer shelf life, which will no doubt add to the legend of Twinkies as a food so heavily processed it will survive the Apocalypse. For retailers who request it, the company also said it’s freezing Twinkies so stores can stamp their own expiration dates on them

Twinkies may have made their comeback, but not without losing a little weight. A box of Twinkies will still run you about $3.99 and will last longer than they did their first time around.