One Million Moms Cause Kraft Ad Controversy

The group One Million Moms has caused a Kraft ad controversy stating, “shame on Kraft” for their ad in People Magazine.

The ad, which can be seen on msnNOW, has the group in an uproar.

One Million Moms is a group that claims to be on the search for, well, one million moms that want to stop the exploitation of children especially by the entrainment media (TV, music, movies, etc.).

The group posted on their site, “Kraft has gone too far and will push away loyal, conservative customers with this new ad campaign.”

The group of conservative mothers is outraged because Kraft has gone and used a nude man, covering his important “parts” simply with a blanket.

The fact that the man is sprawled out rather leisurely in the Kraft ad only adds fuel to the One Million Moms’ fire.

Their site goes on to say, “Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising.

“The consumers they are attempting to attract – women and mothers – are the very ones they are driving away.

“Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?”

The group is upset because Kraft is now using sex to sell salad dressing; actually, they state that they “cannot get over the gall of this company” and that it is unnecessary for Kraft to take this route to sell their products.

The group claims that consumers have to look really hard in order to see what Kraft is trying to sell, that being a bottle of Kraft Zesty Italian Salad Dressing.

Kraft’s new campaign is their “Let’s Get Zesty” campaign that promotes their new zesty Italian dressing. “The Zesty Guy” is the new face of the campaign, and it’s safe to say that the One Million Moms group wouldn’t approve of the tweet he sent out last month to accompany the new ad.

The Tweet read:

Me, you and a picnic blanket inside this week’s @peoplemag. I’ve been waiting for you. #getzesty twitter.com/TheZestyGuy/st…

— The Zesty Guy (@TheZestyGuy) May 24, 2013

The group is upset because Kraft is now using sex to sell salad dressing; actually, they state that they “cannot get over the gall of this company” and that it is unnecessary for Kraft to take this route to sell their products.

What do you think of the new Kraft ad controversy brought on by the One Million Moms group?

[Image via AdLand.Tv]