Waffle Taco Spotted At Taco Bell In South California

Forget Doritos, a Taco Bell in South Carolina is selling waffle tacos.

Taco Bell is relatively new to the breakfast fast food game and they’re still playing around with the menu. The restaurant is apparently testing a waffle taco (egg and sausage wrapped in a waffle shell) at select restaurants in South California.

The restaurant hasn’t officially announced the new breakfast item but a photo was posted to Instagram this week showing the new 89 cent breakfast item.

Sarah1ch5 wrote on Instagram: “It was awesome!#itsdelicious #callitwafflebell Don’t Hate. It was awesome.”

Brand Eating reports that waffle breakfast sandwiches aren’t new but this appears to be the first waffle taco. Dunkin’ Donuts and Jack in the Box both have waffle sandwiches but Taco Bell is the first to have the idea of folding it into some sort of taco.

In 2012, Taco Bell ramped up its “First Meal” menu with the items like the A.M. Crunchwrap. Brian Niccol ,the Chief Marketing and Innovation Officer at Taco Bell, said: “Over the past four decades, Americans have lulled themselves into a breakfast routine … For those who have been stuck with boring breakfast sandwich options, Taco Bell now gives them a compelling reason to break their breakfast routine.”

What do you think of the waffle taco? Is this a stroke of breakfast genius or just another disgusting fast food item?