As in years past, Oprah's list includes cookware, clothing, cuisine, and cozy extras. The 72-item list has gifts ranging in price from $13 for a puzzle to more than $3,000 for a high-tech Samsung Terrace TV.
Some of the entrepreneurs highlighted this year include Angel Johnson, the creator of ICONI Core leggings, and Ayesha Curry and her cast iron cookware.
Rihanna's dazzling Savage x Fenty line also got a shout-out via a stylish "Forever Savage" jumpsuit, as did designer Telfar Clemens, whose $202 vegan leather shopping tote could be this season's "it" bag.
Jewelry designer Chari Cuthbert's $60 initial rings were another cute find, and hoop earrings designed by rapper LL Cool J's wife, Simone Smith, also appeared on the coveted list.
The O Magazine founder also promoted luxury beauty brand Mented Cosmetics' "Holiday faves" lipstick trio. The company was founded by KJ Miller and Amanda E. Johnson, two Harvard Business School grads who went on a mission to create a perfect neutral lipstick for darker skin tones.
Oprah also gave her cousins, Burnice, Cardale, and Karla Winfrey, a life-changing spot on her list by including their business, Winfrey Foods, and its trio of Royal Relishes.
For this year's pajama pick, the OWN head honcho went with matching jammies for the whole family by Kaans Designs.
Other items include cozy robes, furry slippers, chocolates, coffee, a buttery peach cobbler, wine, and premium aged whiskey.
The grand total for all of Oprah's Favorite Things for 2020 comes with a whopping price tag of $11,608, according to E! News.
Oprah has been celebrating the holidays with her Favorite Things list since the 1990s. It was first presented as an annual segment on The Oprah Winfrey Show, where "elves" would dole out the talk show star's gift picks to a group of lucky audience members.