Viral Burglar Video Made Into Commercial By Kent’s Meats [Video]

This is how you turn lemons into lemonade. Rather, this is how you turn a viral video of a bumbling burglar into some quality advertising for your deli.

The owners of Kent’s Meats and Groceries had to shell out more than $500 to fix a broken glass door last month when a burglar tried to break in and steal a ham. The robbery attempt was captured by a security camera and it quickly went viral.

Why? Well, because it featured the bumblingest of all bumbling burglars.

Store owner Kent Pfrimmer said that he found the video pretty hilarious but he was still upset that he had to pay $500 to fix his door. Well, now Pfrimmer has found a way to make the most out of a bad situation.

Pfrimmer told Redding.com: “It’s funny, but I don’t think it was that funny to me, but, hell, look at the exposure… I have got for $500 (the price to replace the window) exposure you couldn’t buy for $500,000.”

Pfrimmer teamed up with Rocky Slaughter of Sugar Pine Media and turned lemons into lemonade.

Slaughter said: “I wanted to figure out a way to change the message in the video into something to help a local business. I hope this spins it in a positive way. I don’t want Redding to appear like we are a bunch of stumbling burglars, so this was an opportunity to change the message a little bit.”

Here’s the new commercial for Kent’s Meats and Groceries.

You can see the original video here.