Apple iWatch Is Already Sought After By Customers, Study Finds

The Apple iWatch is still just a rumored device, but that doesn’t mean consumers aren’t clamoring to get their hands on the highly touted piece of technology. A new 451 research study has found that customers are ready to jump at the chance to own an iWatch.

The firm polled 1,713 people from March 4 through March 19, mostly in North America. The survey told those people about the “probably” features likely to appear on the iWatch. Among those features were calling, texting, Apple’s Siri technology, mobile payments, and even health sensors.

Customers were also told that the Apple iWatch would likely sync with iPhone and iPad devices.

Five percent of poll answering participants says they are “very likely” to buy the iWatch while 14 percent said they were “somewhat likely” to buy the new wearable Apple tech. Sixty-six percent of respondents said they were unlikely to buy the product, and 14 percent still weren’t sure about an iWatch purchase.

While the survey asked both Apple and non-Apple product owners about their likelihood of buying the product, it also broke those numbers down further. When Apple owners were polled seven percent said they would “very likely” buy an iWatch while 18 percent said they were “somewhat likely” to buy the Apple iWatch. Only one percent of non-Apple owners said they were “very likely” to buy the iWatch while four percent said they were “somewhat likely” to buy the product.

When asked why some users would be willing to buy the iWatch, 18 percent said it was their “loyalty to Apple.” Sixteen percent of users said it was a nice “convenience” to own, and 14 percent of respondents said it was just plain “cool.” When asked about Apple integration with other products 11 percent of respondents said that factor was a big consideration for them.

Apple is expected to reveal the Apple iWatch before the end of 2013.