AT&T has launched 4G LTE networks in six new markets. The company on Wednesday launched its LTE capabilities in Kalamazoo, Missouri; Orangeburg, South Carolina; Rocky Mountain-Wilson, North Carolina; Jackson, Tennessee; and Napa and Santa Rosa-Petaluma, California.
All customers on the AT&T Wireless network in those areas now have access to the faster service.
The company also plans to launch in 77 markets by Summer 2013. Launch plans include Manhattan and Topeka, Kansas; Chattanooga and Cookeville, Tennessee; Columbus and Fort Wayne, Indiana; andChico, Merced, and Visalia, California. The company will also launch in ten markets throughout Texas.
AT&T is also working to release HD Voice on its 4G LTE network in late 2013. HD Voice will allow the company to utilize Voice over LTE technology. Voice over LTE is already available over T-Mobile’s HSPA, HSPA+, and 4G LTE platforms.
In another move towards strengthening its data services, AT&T announced that it would compete with Google by launching its very own Gigabit fiber network in Austin, Texas.
The long-term evolution (LTE) market has experienced a quick and competitive surge from American wireless carriers who are seeking to increase their hold over the smartphone and tablet markets. Recent studies have shown that an increase number of wireless users are ditching voice services in favor of social networks, text messaging, and other non-call based services. In many cases free or deeply discounted tablets and smartphones with 4G LTE service are now being offered to customers.
By increasing its hold over the 4G LTE market, AT&T Wireless can also push more of its customers towards shared data plans, which earn the company more revenue through multiple device attachments.
Increasing the number of 4G LTE networks is important for the company as it continues to fight against Verizon Wireless and its rapidly expanding 4G LTE market.
Do you think 4G LTE technology and the services it offers will ultimately surpass voice calling at wireless networks?