Ray J Says ‘I Hit It First’ Isn’t About Kim Kardashian (Except It Is, Right?)

Kim Kardashian’s rapper ex Ray J emerged from relative obscurity this week with a new single, titled “I Hit It First.” Despite thinly-veiled lyrical references to Kim K and heavily disguised cover art, Ray J insists that the song isn’t about his reality star ex after criticism started pouring in.

The cover art for “I Hit It First” shows a highly pixelated image of a woman, which (as you can see above) is originally a picture of Kim Kardashian.

Seems pretty cut-and-dried already, but Global Grind noted an extra dig with the cover art, namely that it’s meant to look like Kanye West’s album cover for “My Beautiful Dark Twisted Fantasy.”

As if the single isn’t clearly about Kim Kardashian from the cover art alone, the lyrics have been widely interpreted as a reference to Ray J’s past relationship with Kim Kardashian.

“I had her head going North and her ass going South, but not baby chose to go West. No matter where she goes or who she knows, she still belongs in my bed.”

So it’s pretty obvious that the song is about his relationship with Kim Kardashian, right? Not according to Ray J.

“It’s a song, it’s not about that, it’s about a concept,” he said in a radio interview with New York’s Hot 97. “People going way too deep. They just gotta keep it on the surface. I’m not trying to create no war, it’s all love; we’re doing music.”

And on Twitter, he added:

Lol have some fun! It’s not that serious!! #LIVE!!

— RayJ (@RayJ) April 6, 2013

Whether “I Hit It First” is a Ray J swipe at Kardashian and West, the latter-most isn’t thrilled with the new song. A source reportedly close to the rapper said “Kanye don’t condone broke a*s, jealous [guys] who be trying to bite off he and Kim’s fame just to stay, wait, just to become relevant.”

We’ve embedded Ray J’s “I Hit It First” below, and as always, you can decide for yourself. Is this track an obvious dig at Kim and Kanye, or is it “all love” and “about a concept” as Ray J says? Sound off!