Wife Calls Cheating Husband Out On NC Billboard, Maybe

A billboard in North Carolina has popped up, ostensibly paid for by a woman exacting embarrassing revenge on a cheating spouse by detailing how she uncovered his perfidy through a series of expensive purchases.

We’ve seen this before — and the cheating husband billboard thing has, in the past, been the work of viral marketers seeking attention to some campaign or other. Some have turned out to be legit, but others were covert attempts to draw attention to a product, brand, or service through the power of social sharing and internet buzz.

Like other cheating husband billboards, this one uses generic first names only. The woman, Jennifer, writes her husband, Michael, and references a mistress, Jessica. On the billboard in Greensboro, North Carolina, a red background is overlaid with the following text:

“Michael,

GPS Tracker – $250, Nikon Camera with zoom lens – $1600, catching my lying husband and buying this billboard with our investment account – Priceless.”

Signed “Jennifer,” the last part reads, “tell Jessica you’re moving in!”

One of two things is the deal with the cheating husband billboard down South — either some marketer is using tired tropes about jealous females to get attention, which is gross.

Or an actual female is totally not embarrassed about the fact that she threw thousands of dollars after a disinterested man when she could have kicked him out of her life and used those funds to go drown her sorrows in Cancun. Also sad.

So far, no one has come forward to claim responsibility for the generically-named cheating husband billboard in North Carolina — which is interesting, and we would bet that a marketing scheme would benefit from the assumption of authenticity for as long as it takes to go viral.

AdWeek seems to have taken the cheating husband billboard at face value, but without a back story, it’s hard to say if this is an actual woman acting like a Lifetime movie stereotype, or just marketers working out icky gender stereotypes.

What do you think about the cheating husband billboard in North Carolina?