Burger King Apologizes For Twitter Hack

Published on: February 18, 2013 at 5:35 PM

Burger King has apologized to its legion of fans and followers for the recent Twitter hack.

The hacker collective Anonymous is rumored to have taken responsibility for the hack, which temporarily transformed Burger King into McDonald’s. A message on the Twitter account explained that the Twitter account had been sold to McDonald’s because the Whopper “flopped.”

According to the Chicago Tribune , Burger King issued an apology to anyone who was inconvenienced, confused, or offended by the Twitter hack.

The statement read:

“We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.”

Business Insider explains that fast food chain worked closely with the folks at Twitter to get the account shut down. By the time everything was deactivated, Burger King’s followers had been subjected to a number of offensive tweets.

One post included a picture of a someone shooting up with a syringe. The message accompanying the image read: “We caught one of our employees in the bathroom doing this.”

When everything was said and done, Burger King reportedly gained around 5,000 new followers in roughly 30 minutes.

In order to distance itself from the fiasco, McDonald’s issued a tweet on its official Twitter page. Although the company’s rep was quick to point out that nobody from the company had anything to do with the situation, the person seemed sympathetic to Burger King’s plight.

The message read:

“We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.”

According to The San Francisco Chronicle , it’s currently unclear when the Twitter account would be reactivated. Although company spokesman Bryson Thornton said on Facebook that it would return soon, a specific time frame wasn’t given. The Twitter account is reportedly managed by an outside company.

What do you think about Burger King’s Twitter hack apology?

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