What do Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany Snow all have in common? They are all t-shirt designers and supporters of UNICEF’s Force for Change campaign.
In addition to being actors, singers, musicians, spots icons, and fashion mavens, all of them recently came together to support UNICEF Kid Power by creating a new line of “Force 4 Fashion” t-shirts to be sold exclusively at Target stores in the United States beginning on November 27. Each t-shirt was designed by one of the stars and follows a theme about the importance for standing up for what you believe in which coincides with the theme of the Rogue One: A Star Wars Story . Electro house musician, Steve Aoki is one of those designers.
“I love Star Wars and I’m passionate about giving back,” says Aoki. “The opportunity to partner with Lucasfilm and Target to design a shirt that benefits UNICEF is something I’ve enjoyed being a part of and I hope my fans love it as much as I do.”
The Force 4 Fashion Rogue One t-shirt collection is now available to view online – https://t.co/JcJMgUd9MQ #starwarsfashion #rogueone pic.twitter.com/nJLJ5k7Nh2
— The Kessel Runway (@thekesselrunway) November 23, 2016
The project is a partnership between Disney, Target, and Star Wars: Force for Change. For every Force 4 Fashion t-shirt sold, $5 will go toward the U.S. Fund for UNICEF supporting UNICEF Kid Power. Through Kid Power, kids earn points by completing physical activities and challenges which are then used to “purchase” packets of food to be given to malnourished children around the world. It’s a win-win-win situation in that the more kids move, the more points they earn and then the more that they are able to help out others while keeping in shape at the same time.
“This campaign is about raising funds and awareness for UNICEF Kid Power’s mission to improve the lives of children everywhere,” said Paul Southern, senior vice president of licensing for Lucasfilm at Disney Consumer Products and Interactive Media. “Everyone connected to this initiative has been a Force for Change in different ways, and we hope their stories will inspire others to get involved.”
Join the Rebellion w/ @oliviamunn & Force 4 Fashion! https://t.co/mufNxyFEzm #RogueOne @usweekly #StarWars pic.twitter.com/5ICFBf0oDh
— Bollare (@Bollare) November 22, 2016
Only launched just two years ago, the UNICEF Kid Power program already has more than 190,000 members who have earned more than 12.5 million points which translates into the giving of over five million packets of food.
In May of 2015, Star Wars: Force of Change announced that they would be partnering with UNICEF and serves as the presenting sponsor of the Kid Power program.
“Investing in our children means a brighter future for all, and this holiday season, the U.S. Fund for UNICEF is thrilled Star Wars: Force for Change and this “Force 4 Fashion” initiative are supporting UNICEF Kid Power,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF. “UNICEF Kid Power helps us to stand and give every child hope. With every step, kids get active and save lives, moving the world closer towards ending global malnutrition.”
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In addition to purchasing the t-shirts, fans are encouraged to “join the rebellion” by sharing their own words of wisdom on social media using the hashtag #ForceForChange on “Giving Tuesday,” November 29.
Rogue One: A Star Wars Story comes to theaters on December 16.
[Featured Image by Disney Consumer Products and Interactive Media]