Joseph Gordon-Levitt Showcases Mad Drum Skills In LG V20 Commercial
Do you love Joseph Gordon-Levitt and capturing videos on your smartphone? Catch him on your LG V20 showcasing his mad drum skills on the subway in this new commercial with hitRECord.
What’s better than Joseph Gordon-Levitt? Joseph Gordon-Levitt on drums, that is! He goes crazy on his drum set at the Los Angeles subway for this special commercial for the LG V20, created by his online collaborative production company, hitRECord.
There was that time I played drums in a subway… https://t.co/0dsS0p6ERW Shot on the #LGV20 @LGUSAMobile pic.twitter.com/m1OqqyTVJ9
— Joseph Gordon-Levitt (@hitRECordJoe) November 2, 2016
Actor and director Joseph-Gordon Levitt founded hitRECord in 2004, and the company has since been producing short films, books, and DVDs. After the company officially launched at the Sundance Film Festival in 2010, hitRECord has started to grow exponentially and to date is already hosting more than 80,000 collaborative members and pulls in more than 1,000 media daily.
hitRECord and Joseph Gordon-Levitt were commissioned last year to create the commercial for the LG V10 entitled “In-between moments,” and the commercial was a huge success. Various random people were inspired to submit videos recorded entirely with the LG V10 and the final LG commercial was raw and beautiful.
https://www.youtube.com/watch?v=f0ZCiBcNE2w
It looks like the LG V10 commercial with Joseph Gordon-Levitt and hitRECord was a huge success that LG is commissioning them again for the upcoming LG V20.
Last August, Android Central reported that Joseph Gordon-Levitt started calling out to people again to collaborate for the new LG V20 commercial. If last year’s theme was all about the mundane everyday moments that we don’t normally pay much attention to, this time around, Gordon-Levitt calls for the biggest out-of-the-blue moments that will make every head turn and every smartphone whipped out and start recording.
Our #EverydaySpectacular :60 spot is here! https://t.co/r69QkYOueK Shot on the #LGV20 @LGUSAMobile pic.twitter.com/pG6YM80ZOb
— hitRECord (@hitRECord) November 2, 2016
This year, for the LG V20, it’s all about the spectacular moments. Joseph Gordon-Levitt wrote the following, via hitRECord.
“I want to challenge musicians, singers, dancers, and performers of any kind to go into an ordinary setting, and make a spectacular moment out of that everyday situation. You can sing, dance, play around, dress up in costumes, do any kind of extraordinary activity. These performances will be recorded from the standpoint of a passerby. So in the end, we’ll have a big, vibrant, beautiful, spectacular, collaborative piece of art.”
The final project that was launched as the official commercial for the LG V20 was composed of videos shot entirely with an LG V20 unit, which was sent out to different community members across different countries. And what’s more interesting is, like all collaborations by hitRECord, all the people who appear in the final cut of the LG V20 commercial will get paid.
The final LG V20 commercial created by Joseph Gordon-Levitt and hitRECord finally came out, and it’s entitled “Everyday, Spectacular.” The ad tries to inspire people to focus on the exciting and spectacular, albeit a little random, moments of everyday. We see Joseph Gordon-Levitt get crazy on his drums at a subway throughout the video, among other talented musicians and dancers busting their moves on the streets.
https://www.youtube.com/watch?v=Wn2WFp8t-L4
Did you love the soundtrack as much as we did? Well, the soundtrack that was used in this LG V20 commercial was created specifically for the ad by hitRECord member jeffpeff. While the official 30-seconder ad for LG V20 consists only of the clips filmed with an LG V20 phone, hitRECord has also posted an extended cut version where you see more community clips and awesomeness. See the LG V20 commercial extended cut over here at the hitRECord channel.
And if you want more of Joseph Gordon-Levitt’s drum goodness, hitRECord has also posted Joseph Gordon-Levitt’s drum contribution for the LG V20 commercial. We see him setting up his drum set on the subway all by himself, and just randomly, amidst all the people climbing the trains, starts to play on his drum like a maniac–and it’s so charming! Who wouldn’t want to capture that on their LG V20?
The LG V20, Tech Times reports, is already available for pre-order and will start shipping sometime this month.
[Featured Image by Todd Williamson/Getty Images for Pivot]