Apple Sends Out iPhone 7 And Watch Launch Invites For September 7


Apple iPhone 7 launch is now imminent after much ado about the date. The Verge reports that Apple is sending out invites to select journalists for the new iPhone launch on September 7 at the Bill Graham Civic Auditorium in San Francisco. The event will start at 10 a.m. Pacific Time and Apple will stream it live on its website as well as Apple TV.

Apple’s launch invite simply states “See you on the 7th” and thereby being subtle about the iPhone 7 and iPhone 7 Plus. Also, it also makes clear that previously rumored September 16 is not the launch date. In fact, the pre-orders begin from September 9, as reported by the Inquisitr.

The new iPhone’s design is supposed to be very similar to that of last year’s iPhone 6S and iPhone 6S Plus. Relocated antenna bands might be the only visible change. The iPhone 7 will feature an edge-to-edge display with True Tone capabilities to adjust the screen according to the ambient light, reported Tech Radar.

Apple’s iPhone 7 will feature improved iSight camera modules, and the rear one will sport a sapphire crystal glass for protection. For the first time, Apple is using a dual camera setup for capturing more light and colors to output sharper photos, reported Bloomberg. However, the dual-camera setup is said to be limited to the iPhone 7 Plus only.

A flush, touch-based Home button will also be more pressure-sensitive and blend haptic feedback to simulate a press. Apple intends the Home button to mimic the experience that Force Touch delivers on the new MacBooks. Of course, the new processors and bump in the memory department will certainly help new features run smoothly.

One of the many improvements will also include better water resistance capabilities. However, it is the absence of headphone jack that has piqued everyone’s curiosity.

While Apple may have its reasons, the move will break render legacy earphones and headphones with the 3.5 mm audio jack useless. That could be frustrating, since the audio jack existed since forever, figuratively, according to Ars Technica.

On the contrary, CNET reported that the popularity of Bluetooth headphones should be assuring enough for users not to panic about the headphone jack’s omission in iPhone 7. So, you may expect Tim Cook to justify that move with a new set of earphones, and possibly new wireless earbuds.

Battery life in iPhone 7 is also one of the most anticipated improvements — especially since a handful of Android-based phone makers today boast fast charging technology in their marquee devices. While Apple seems least interested in that, a significant battery run time in the iPhone 7 can be the only saving grace. Interestingly, the Daily Mail stresses on rumors hinting that the iPhone 7 Plus packs a bigger battery (3,100 mAh) than the iPhone 6S Plus.

Apple’s new iPhone 7 may set 32 GB storage as the base model, and phase out the 16 GB model. That change could also reflect the change in the base price of the new iPhones. So the iPhone 7 Plus might cost a bit more than the iPhone 6s Plus. We will finally get the launch date of iOS 10, which has been beta tested over the last six to seven weeks. In iOS 10, noticeable changes take place in the Control Center, and there is added 3D Touch support for Notifications.

In the early days of Android, Google was gung-ho about the widgets, but the fascination for them declined gradually. With iOS 10, Apple’s move to bring them to iPhone seems a bit unusual. Siri, the personal digital assistant feature, is now open for the services providers and developers to create apps around it. So it would be interesting to see if Uber or Fandango has worked on deeper integration with Siri in the iPhone 7.

At the iPhone 7 event, Apple might show the second generation Watch. Regarding design, expect no radical change. However, be ready for some new materials-based bands. The new Watch packs enhancements such as a faster processor, better GPS chip, and improved water resistance properties, reported MacRumors.

Apple iPhone 7’s unveiling is scheduled for September 7 in the U.S., but its availability will happen in phases when it launches. Since the first iPhone launch nine years ago, this year is the first time Apple iPhone sales have slumped, according to the Wall Street Journal. That puts a bit of pressure on Tim Cook and his entourage to price the new iPhone very carefully.

[Photo by Carl Court/Getty Images]

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