Is Pokémon Go dying already? Fading out? Losing it’s luster? Call it what you want, but people are quickly losing interest in the hit game, Pokémon Go. Considering what a frenzy the game caused last month, people may have expected the game to dominate the mobile charts for much longer.
According to Bloomberg, compiled data from marketing companies like Survey Monkey and Sensor Tower all show that Pokémon Go has gone from a massive 45 million daily active users to 30 million in less than a month. That is over 15 million people and counting who have lost interest in the game rather quickly.
On top of daily active users, Pokémon Go has also seen a steady decline in downloads, engagement, and time spent on the app.
Axiom Capital Management analyst, Victor Anthony commented that the decline trend is expected to continue.
“Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps. The declining trends should assuage investor concerns about the impact of Pokémon Go on time spent on [Facebook, Instagram, Twitter, Snapchat and other popular mobile apps.]”
There are many reasons that Pokémon Go has seen a dip in usage; the initial excitement simmers away, and people cannot spend that much of their lives playing a video game. Like anything else, it gets old and people will stop playing as much.
The game is also missing several features that the developer revealed before the game even launched. Pokémon Go is said to have bugs and glitches that have been an issue on the game since its first launch.
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Pokémon Go developers, Niantic, are allegedly supposed to add trading and unleash the Legendary Pokémon, which they hope will have users flocking back to the game.
Despite losing 15 million average daily users, Pokémon Go isn’t all the way out of the running. Apps and services, in general, are measured in monthly average users, not daily, because it is much more difficult to keep people hooked enough to keep playing every single day. Pokémon Go was definitely not the norm.
Niantic was probably not going to be able to keep up with this phenomenon for much more anyway. It is still possible for Pokémon Go to remain steady in numbers or at least contain a decent amount of users on a monthly basis.
Pokemon Go is already more popular than Tinder, another app where you swipe to find monsters in your area.
— S???? P???s?? (@ScottPopescu) July 13, 2016
It is too soon to predict how Pokémon Go will do well long term.
Pokémon Go is currently the number one free game in the Google Play store and it is the number two free game in Apple’s App Store.
The game has yet to become available in many parts of the year so it is possible, that the craze has just begun, and Pokémon Go will be able to hold a steady user base more long-term.
When you’re forced to enjoy nature because the #PokemonGO servers are down… pic.twitter.com/imFq2r3331
— TGN Gamers (@tgnTV) July 13, 2016
Pokémon Go’s developer, Niantic’s, latest update for Pokémon Go added a new feature: free Pokémon appraisals. This feature will help users to figure out which Pokémon are best at doing certain things. Now, it will be easier for users to understand what to do with the hundreds of Pokémon they have collected– which was a common problem users had complained about.
[Photo by Mike Coppola /Staff/Getty Images]