Jay Z and Beyoncé are fond of keeping things very private when it comes to their private life, but have no qualms promoting their business ventures in the public domain. And a few days ago, Beyoncé just launched her new clothing line, dubbed Ivy Park, which is actually an active wear line.
On what's so special about the line, the following is a review by Vogue.
"Think: cobalt blue logo-emblazoned sports bras and matching leggings with a 'flip-to-low-rise' waistband, honeycombed reflective print jackets that make a chic nod to Queen B's dutiful beehive, sleek and polished bodysuits with mesh trim, and cheeky over-the-thigh varsity socks.Items in the range include crop tops, leggings, technical jackets, and sweatshirts.
"It's the product of Beyoncé's first joint venture with Sir Philip Green: high-octane style to match a high-intensity workout. The real standout, though, is the signature seaming system of the line's leggings. They come in three tiers of shapes—'I' (low-rise), "V" (mid-rise), and 'Y' (high-rise)—and work from the inside out; their inner contour shorts enhance and flatter a range of physiques."
Being a star with a huge following, the line is bound to be successful, especially considering the amount of influence she has. And just a few days ago, Lululemon, got a taste of what it means to go against the Beyhive, when the company insinuated on Twitter that Beyoncé had imitated its creations.
This was a sure-fire way to stir up her fans who were quick to defend their Queen. The following are some of the tweets posted in response to Lululemon's allegations.
@lululemon hope you've learned your lesson! Going from that angle was cheap
2:23 PM - 1 Apr 2016
Abby Hall @abbyhallstylist
#ivypark is nothing like @lululemon. #ivypark is fashionable activewear that is smokin' hot!
1:19 PM - 1 Apr 2016
Brian @briancurry2020Lululemon soon deleted their post and issued an apology for the statement. The following are some of the company's tweets.
@lululemon idiots dissing the Queen
11:38 AM - 1 Apr 2016
@__beebs Good eye. We heard everyone's feedback and decided to retract the original post.
10:23 PM - 31 Mar 2016
lululemon athletica @lululemon
@mississippiDAWN We're fully owning this and never meant the post to be taken in a hurtful way.
10:34 PM - 31 Mar 2016
lululemon athletica @lululemonAway from Beyoncé's Ivy Park venture, her husband, Jay Z, recently stated that the entity that sold him Tidal had inflated subscription numbers to make the service seem more viable. According to a Bloomberg report, Jay Z's Tidal has formally issued a legal notice to all parties involved in the sale as after an audit, the total number of subscribers was much less than the 540,000 initially indicated.
@CourtneyCymone We realized that we weren't coming across as intended, and deleted the tweet
10:35 PM - 31 Mar 2016
[Photo by Al Bello/Getty Images]