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Seth Rogen’s New R-Rated Animated Film Even Has Sacha Baron Cohen ‘Appalled’

By Stacey Cole
Published on: 05:20 PST, Mar 25, 2016

Seth Rogen has given Kristen Wiig, known to have an amazing voice talent for animated roles, another highly interesting, very creative role to her list of credits. Having made a sort of reverse version of Inside Out, Seth Rogen cast Wiig alongside himself, the major character, in the lead female role of Sausage Party, which was a long time in the making, according to Variety.

Rogen envisioned his lewd creation about eight years ago and shopped the cartoon idea around. However, the connection of an animated film that coincides with the idea of very adult humor feels like an oxymoron to most film companies. While cartoons can be funny, they are aimed at a target audience of children as standard protocol. Deviating so drastically from this expectation adds an unexpected, hilariously funny yet mature style of humor to the movie. However, this factor also created major problems when trying to find a company that would actually house the project, according to Variety. One can imagine a possibly similar experience for South Park creators Trey Parker and Matt Stone when they used innocent puppets as a cast of characters in the very mature Team America.

Rogen explained that he received a strange mix of compliments and sometimes indifference for his animated notion.

“It was finding someone to agree to say, ‘Yes, I will give you money to make that movie.’ That was really hard.”

One advantage to remember for Seth Rogen, Kristen Wiig, and all involved in the project is that controversy creates sales, and the amount of positive versus negative feedback to rate a film’s performance will most likely be easily overshadowed by the existing controversy. This predicted attraction will probably allow the film to dominate film sales while shocking and rattling film culture, turning it into a hit by that measuring standard of newness and questionable boundary crossing.

While Seth Rogen’s films typically also bring with him his loyal fan base, not all fans of Rogen, even if they are lascivious comedians, are rooting for this film. Surprising to many, Sacha Baron Cohen, the same actor who established fame through his extremely lewd adult antics present in his own innovative comedy hit Borat, does not appreciate the antics present in his new creative style of Seth Rogen’s comedy, according to the Sydney Morning Herald. Like Cohen, it may be difficult for all viewers to embrace the removal of the culturally standard presentation of innocent, child-friendly humor typically stamped upon traditional animated films crossing the line into indecent mature jokes.

While many producers felt the extremely adult nature of Seth Rogen’s writing might be seen as completely inappropriate when presented within an animated film, traditionally a film pitch aimed at children, this new boundary-crossing content meant that the film would be requiring an entirely different level of humor, therefore introducing an innovative comedic spark. However, Seth Rogen’s juxtaposition of these two very different categories into a combined effort was also viewed by many as comedic writing genius. This somewhat ironic approach to racy cartoon humor is an entirely new category of comedy. As such, many have commended Rogen of his brilliance, including his co-star Kristen Wiig.

Other co-stars in the film include Salma Hayek, James Franco, Jonah Hill, and Edward Norton, and like Kristen Wiig, they also recognize the genius, hilarity, and sassiness of such an innovative film idea. The most exciting factor surrounding the project is the ability to create a newly discovered genre of comedy, authored by Rogen and co-supported by his newsworthy, reputable, talented cast. Now how did Seth Rogen manage to come up with such a creative idea? He was inspired by his childhood love for cartoons and found his muse and inspiration by watching old cartoons. Doing that allowed Rogen to more realistically and believably adapt his own distinct touch and analysis in the creation of his animation. Seth Rogen described the process.

“We would look at what animated movies did. People project emotions on things around them — onto their toys, onto their cars, onto their pets. That’s what Pixar has done for the last 20 years. We thought what would it be like if our food had feelings. We very quickly realized that would be f***ed up, because we eat it.”

Watch the trailer for Seth Rogen’s Sausage Party below, but beware: it contains strong language and is definitely not suitable for children.

[Photo by Pablo Cuadra, Mike Windle/Getty Images]

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