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Justin Bieber Becomes First Artist To Hit 10 Billion Views On Vevo, Crowned Most Influential Artist In Pop

By Page Mackinley
Published on: 06:23 PST, Mar 24, 2016

Justin Bieber keeps breaking records. He is now the first artist in Vevo history to hit 10 billion collective video views on the streaming platform.

The company revealed Bieber reached 10 billion global clicks in just over six years.

The site celebrated the superstar’s historic Vevo record by tweeting out a mashup of Bieber’s videos, set to the Biebs’ signature 2010 hit “Baby.”

Billboard reports that after the release of Bieber’s acclaimed, and highly successful fourth album, Purpose, and three singles, over four billion of those views were accumulated since September.

The official dance video for the Canadian’s mega-smash single, “Sorry,” has racked up 1.1 billion views — and counting.

Hot on its heels, Purpose’s lead single, “What Do You Mean,” is approaching 888,000,000 million views. Notably, Vevo notes that the dancehall-flavored banger is expected to hit one billion over the next few weeks. Once it does, the Bieber will set another record as the only artist with three one billion-view videos.

The third single “Love Yourself,” is about to reach the 453 million mark.

According to Vevo, in September, “Justin quickly gained momentum, as well as the top spot on Vevo’s chart, which he has maintained it for 19 consecutive weeks.” The 22-year-old record-setting achievement grants him entrance to rarefied air presently occupied by songstresses’ Katy Perry and Taylor Swift, as the only artists with two videos which have reached more than one billion views.

Earlier in March, Bieber’s “Sorry” dance video broken the South Korean pop star, Psy’s, record as the fastest male solo artist to reach 1 billion views record on VEVO.

Following mobilized streaming of the video by Bieber fans, “Sorry” punched in 1 billion views in 137 days by the morning of March 7, breaking the 158-day record held by Psy’s “Gangnam Style.”

“Sorry” is the second single from Purpose. The album debuted at No. 1 on the Billboard 200 chart after its official release on November 13.

The track was produced by Blood and Skrillex and co-written by Bieber, Justin Tranter, Julia Michaels, and the producers. It topped Billboard’s Hot 100 chart for three non-consecutive weeks earlier this year.

Meanwhile, the Biebs has been recognized as the “Most Influential Stars In Pop” by the Box Plus Network, who released the Pop Powerlist 2016 on Wednesday.

The Pop Powerlist uses a popstar’s recording revenues, social media reach, YouTube views, fanbase size, personal wealth, chart positions, press coverage and radio airplay, are all part of the criteria taken into account.

The Pop Powerlist reportedly uses a specially-developed algorithm is used to calculate the impact an artist has. It’s no surprise to see Bieber at the top of the list. The superstar has broken and set multiple records since Purpose dropped, including becoming the first artist to occupy the No. 1, 2, and 3 spots in the U.K.’s official Top 40 chart.

Following the release of Purpose, the heartthrob broke the record for having the most songs in Billboard’s Hot 100 chart at the same time, when 17 tracks from his record entered the chart. With this, Bieber beat fellow Canadian, Drake’s, and The Beatles’ records — both had 14 hits in the top 100 simultaneously in their respective years.

Justin also shared the Best Collaborative Song award with Jack Ü’s Skrillex and Diplo at the 2015 American Music Awards, for “Where Are Ü Now.” Earlier this year, the trio won a Grammy for the same track in the Best Dance Recording category, and Favorite song at the People’s Choice Award. The Biebs was also awarded the International Male Solo Artist statuette at the U.K.’s 2016 BRIT Awards.

Just behind Justin on the list is British songstress Adele. Her third studio album, 25, has sold 17.4 million copies worldwide since its release last November. She has broken multiple records, including becoming the U.K’s fastest 2 million-selling album.

In the Top 5 are One Direction, Rihanna, and Coldplay, with last year’s No. 1, Taylor Swift, in at No. 6, with The Weeknd, Zayn, Little Mix, and Ed Sheeran rounding out the Top 10.

Bieber’s crowning as the most influential or powerful artist in pop marks the very first time a male has topped the Powerlist since its inaugural list in 2012. The list airs tonight (March 24) from 6 p.m. on 4Music.

With his new record as the first artist to hit 10 billion Vevo views added to his records pile and his Purpose World Tour currently packing them in in arenas across North America, say it louder for the stragglers at the back: Justin Bieber is the Prince of Pop.

[Images via Universal Music Group]

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