Further Future Offers An Alternative To Traditional Music Festivals
With summer music festival season right around the corner, it’s time for festival fans to start planning and budgeting for their favorite fests. On most people’s lists is Coachella and Electric Daisy Carnival, but as an alternative to the oversaturated festivals which often feature the same top artists year after year, there are also some lesser known gems that hardcore music fans may not be aware of. Gems such as Further Future.
In its second year, Further Future features a menagerie of experimental artists and underground acts like no other event in its class. But this one-of-a-kind festival is made of much more than music. Revolutionary food and drinks will be served by some of the most delightful pop-up restaurants this side of the Rockies. Further Future festival will also be host to some of the most revolutionary speakers from trendsetting companies such as Alphabet Inc., iHeartMedia, Facebook, Neuroscience Imaging Center, Women Grow, NeoSensory Inc., and many more. The speakers will be discussing a variety of important issues such as the future of the web, media, health, music, technology, communication, life, love and happiness.
And the kicker? Further Future is taking place beyond Las Vegas, Nevada. On an Indian reservation far beyond the glitz and glamor of fabulous Las Vegas, thousands of music fans, foodies, activists, art lovers and more will pitch their tents for Further Future from April 29 to May 1 for the three-day camping event that brings together art, technology, food, music, community, and more.
In terms of music, Further Future boasts a robust line-up of up-and-coming musicians, which music lovers will appreciate as an alternative to the name brand DJs and producers who grace the top of the bill at most summer music festivals. Further Future patrons can expect to hear sounds from the likes of Four Tet, &ME, Lambert, Satori, Anchorsong, Low Leaf, Caribou, Dixon, DJ Tennis, Swamy, and many more.
Swamy may be a name that readers recognize from the list of performers, he is also the Further Future creative director, content programmer and co-founder who books all of the artists and speakers at Further Future.
In 2015, Further Future won Las Vegas Weekly’s “Best Music Festival” Award, beating out Life is Beautiful and Electric Daisy Carnival. Now in its second year, Further Future 2016 will be lightyears ahead of Further Future 2015.
According to Jason Swamy in an interview with Las Vegas Weekly, “The blueprint of the festival itself, there’s not a lot of change. It’s optimizing and adding to what already exists and making it much better. There’s a complete overhaul of the logistics and making sure the flow of the event is better and adding content where there wasn’t. We’re focusing on the core, which is content, which is what we do best. We’ve outsourced to professionals who handle the production and operational side of things, that are non-core. We brought on new team members, who are very experienced in large-scale event production. There will be way more intricate stage design. We didn’t finish [the stages] last year. This year, they’re art in and of themselves.”
Further Future patrons can also anticipate more shade structures, more activities throughout the day, lockers readily available, free chilled water, and a more sustainable angle. As far as the pop-up dinners are concerned, the range of food and beverages will include everything from rare, Japanese whiskeys to molecular gastronomy chef Arthur Tsui from Hong Kong to Los Angeles chef, Jason Neroni.
The guest speakers at Further Future are just as exciting as the music itself (and how many festivals can say that?). Alphabet Inc. and Google executive chairman, Eric Schmidt will be there, as will iHeartMedia chairman/CEO, Bob Pittman. There will be people doing yoga classes and right next door a demonstration of the Glyph VR goggles. What’s not to get excited about?
For more information about Further Future, visit their website here.
[Image via The Confluence, used with permission]
