Justin Bieber Reveals ‘Purpose’ Album Cover In Amazingly Creative Way
Justin Bieber’s Purpose is nearly upon us, and it gives us all a welcome break from the other reason why Justin Bieber is in news.
After teasing the title of the upcoming album last week, the 21-year-old superstar dropped the mother load today, October 9, and unwrapped the official cover art on Instagram and his other social media accounts, first with calligraphy designed by the Los Angeles-based street artist, Retna, whose images will feature on the record.
Justin’s Purpose album officially touches down on November 13. Anticipation over the Canadian’s new music is at an all-time high amid a successful comeback after two difficult years, largely achieved by two terrific hits “Where Are U Now?” and the chart-topping mega-hit “What Do You Mean?,” both of which will be on the album.
Justin Bieber fans, most of whom are part of the star’s 40.6 million followers on the photo-sharing site, took to Twitter in excitement as the Biebs rolled out the giant black and white cover in nine posts.
Eventually, the tattooed singer was revealed, shirtless with his head bowed seemingly in thought, and his hands in near-prayer with white lines and symbols artfully placed across the image.
Once the collage came together, the heartthrob posted three smaller images of the same artwork but with a blue, white, and black background for the text at the back. Here is one of the those images.
https://instagram.com/p/8n_vUCgvsG/?taken-by=justinbieber
While still posting pictures up at his Instagram, the Biebs gave fans a heads up on Twitter adding the hashags, #purpose #retna, and #nov13. Until…
#PURPOSE #NOV13 it is time. #5weeks pic.twitter.com/HCje8mK1nB
— Justin Bieber (@justinbieber) October 9, 2015
The worldwide success of “What Do You Mean?” has been astonishing, and has only served to whet the appetite of fans, the general public, and music critics for Bieber’s fourth full-length release on November 13.
Following its release on August 28, “Mean” broke the record as the fastest track to hit No. 1 on the U.S. iTunes singles sales chart before topping iTunes charts in 90 countries. It reigned atop iTunes for 25 days before conceding to Drake’s “Hotline Bling.” The tropical house-pop song scored Justin his first No. 1 in the U.K., where it has now returned to the top of the official national chart a history-making a four times.
.@justinbieber makes history as What Do You Mean tops Official Singles Chart for a 4th week: http://t.co/jNcT0CX6Ny pic.twitter.com/mmMDIFPu0L
— Official Charts (@officialcharts) October 9, 2015
The jam also topped the national chart in Australia, Ireland, the Netherlands, Norway, and elsewhere. It was the fastest song to reach 100 million streams on Spotify, and went on to break the platform’s record for the most-streamed track in a debut week, racking up over 21 million streams in its first five days after release.
On September 8, Bieber became the youngest male artist to debut at No.1 on Billboard’s Hot 100 chart and it is currently No. 2.
Throughout the year, the Biebs has hinted about his new album in interviews. Billboard recently revealed that sources say the record is a mix of R&B, pop, and EDM. Previously, the singer told Ryan Seacrest his album would cover some of the drama he has been through and his aspects of his romance with ex-girlfriend, Selena Gomez. In a USA Today interview he said it was “about growing, being in touch with yourself. What can I say, it’s life experiences, and knowing that you can and get back up and keep going.”
Following the runaway success of “Where Are U Now?” Skrillex ended up producing around eight or nine songs, according to Justin. The singer also told Seacrest his new album sounds “along the same lines” as “Where,” explaining, “It’s really uplifting, clear, poppy, but cool.” Praising Skrillex’s talents, he added, “The sounds are super expensive. Skrillex is a genius. He’s super futuristic and I just love his sound.”
Meanwhile, Justin’s right-hand songwriting collaborator, Jason “Poo Bear” Boyd, recently told Rolling Stone magazine that the Biebs’ album is his Thriller, in terms of impact and “undeniable” quality of the music.
Another collaborator on the album is British singer-songwriter, Ed Sheeran. Justin recently revealed he finished recording Purpose in Melbourne, and will be releasing a new single one week before the album arrives.
Exciting stuff, then. Justin Bieber has revealed the cover art for his new album, and there are now 31 days until Purpose drops.
Get ready for fresh fever, Beliebers.
#PURPOSE #Nov13 #5weeks @justinbieber pic.twitter.com/VhPYyrzmaq
— Def Jam Recordings (@DefJamRecords) October 9, 2015
[Images via Women’s Wear Daily / Instagram]
