Major Advertisers Pull Sponsorship From ‘The View’ After Nurse Remarks

The View has been known for its controversial comments and tongue-in-cheek remarks that usually have minimal backlash, but after their latest comments, the talk show is facing bigger repercussions then they thought. Advertisers like Johnson & Johnson and Eggland’s Best have both pulled their ads from The View after the recent comments made about nurses.

On Monday’s show, hosts Michelle Collins and Joy Behard made rude and snarky comments in regards to Miss Colorado Kelley Johnson appearing on Sunday’s Miss America’s show dressed in her scrubs and wearing her stethoscope and discussing her work as a nurse.

Collins said, “She came out in a nurse’s uniform and basically read her emails out loud, and shockingly, did not win.”

Behar added that she didn’t understand why Johnson was wearing a stethoscope.

After the negative comments about Johnson were said, the internet went nuts and started an online firestorm, including the trending hashtag #nursesunite, according to Westernslope Now.

Major advertisers like Johnson & Johnson agreed with the internet and decided to pull their sponsorship from The View in light of the negative comments that were made.

In a statement the company said, “We disagree with recent comments on daytime television about the nursing profession and we have paused our advertising accordingly. We’re committed to raising the level of awareness about the skill and knowledge that the profession requires.”

Eggland’s Best also decided that it did not want to be associated with The View and their negative thoughts on the nursing profession and said, “In light of the comments about the nursing profession recently made on daytime television we will no longer be advertising on the show in question.”

After the backlash of the comments made on The View, Collins and Bahar said that their comments were taken out of context, which seems like an easy escape for The View since they have used that excuse before.

Collins said, “We love nurses. We adore you. We respect you.”

At this time, the two advertisers have yet to comment if they will reinstate their sponsorship with The View, and no other advertisers have pulled their sponsorship since the comments were made. ABC has yet to make a comment on the show’s lost for advertisers and will probably try to sweep this under the rug like their other controversies.

[Image by Andrew H. Walker/ Getty Images]