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Justin Bieber Announces Australia Promo Trip In Support Of ‘What Do You Mean?’

By Page Mackinley
Published on: 01:35 PST, Sep 3, 2015

Justin Bieber is heading down under. By which we mean Australia, in support of his new hit single “What Do You Mean?”

On Wednesday, the regrouped Prince of Pop took to Twitter to announce his promo visit, writing, “Good news. In September I’m coming back to Australia for #whatdoyoumean. Get ready (sic).”

Shortly after, multiple Australian music and radio outlets, and Sunrise — an Australian breakfast TV show — repeated the superstar’s news in tweets, while telling fans to watch their feeds for updates. So it looks as if Justin Bieber’s Australia visit will be a press blitz.

Bieber’s promotional dates in Australia will be in Sydney and Melbourne, from September 27-30. Based on tweets, the “What Do You Mean?” trip will include press stops at Sunrise, Shazam Top 20 Australia, Nova radio, Kyle and Jackie O, 2Day FM, Smallzy’s Surgery, MTV, and possibly more.

And it seems Bieber’s imminent arrival in Australia won’t be the last of the announcements.

The last time Bieber was in Australia, he attended a week long Hillsong conference, organized by the church (of the same name) which he belongs to. It’s not surprising the 21-year-old is embarking on a sojourn to the other side of the world.

“What Do You Mean?” is now a global smash single following it’s digital rollout on August 28, alongside a lyric video.

The tropical house-flavored, uptempo about romance miscommunication and confusion punched in a No. 1 on the U.S. iTunes Singles Sales chart, allegedly within five minutes of its release, which makes it the fastest selling track to top that chart. The song went on to top 87 iTunes charts around the world at its peak.

Bieber performed “Mean?” live for the first time at the 2015 MTV Video Music Awards on August 30, before unexpectedly crying onstage. On Wednesday night, the singer told the Tonight Show’s Jimmy Fallon that he cried because he found the whole occasion “overwhelming.” A cinematic music video premiered after the VMAs, which features cameos from actor John Leguizamo and model Xenia Deli.

Meanwhile, the comeback kid is on track for his first No. 1 on the UK’s official singles chart and a likely top debut on Billboard’s Hot 100 track next week, which is expected to challenge The Weeknd’s No. 1 — despite the best efforts of Lena Dunham.

Any guesses on what the news from Australia might be later today?

[Images via Karla Welch for The Wall Group]

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