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Justin Bieber Wraps Day One Of ‘What Do You Mean’ Music Video Amid VMAs Performance Buzz

By Page Mackinley
Published on: 02:22 PST, Aug 19, 2015

Justin Bieber’s ongoing comeback is ramping up. The 21-year-old superstar has already wrapped day one of his music video for his upcoming single “What Do You Mean,” ahead of the track touching down later this month and an expected live performance at MTV’s Video Music Awards.

For the leading man, shooting on the video began Tuesday. Longtime Bieber-stylist Karla Welch tweeted an update yesterday, teasing, “Spending the day making video magic.”

Welch followed that up earlier Wednesday by tweeting a glimpse of the video set. “Movie Magic,” she wrote, alongside a shot of a night-lit, hosed-wet empty parking lot.

Justin himself also took to Twitter on Wednesday morning to inform fans he was all done on set. “Day 1 that’s a wrap,” he revealed.

For extras on the video, however, today is the big day. Big Apple Casting sent out a notice looking for extras on Facebook last week, while designated points of contact tweeted the same request.

According to the brief, which was titled “Justin Bieber — Music Video Casting,” the extras’ shoot takes place today (August 19) in Los Angeles. Candidates had to be minimum 18-years-old, legally eligible to work in the U.S., and available for a possible 12-hour shoot.

The wide notice asked for males and females in their mid 20s, open ethnicity, and a “fun” demeanor. They were instructed to send details and photos to the casting agency’s email. Extras with “strong and exotic features” and/or “character faces” were welcomed. A slew of successful extras shared their confirmations online.

The video’s party crowd scenario ties-in with the “up-tempo,” “summery” hints Bieber gave radio host Ryan Seacrest last month, when he was asked to sum up “What Do You Mean” after announcing it.

Straight after that interview, the Biebs kicked off a celebrity-assisted 30-day countdown to the single’s rolling out on August 28. The track is the lead cut from his in-progress, fourth studio album, which is reportedly dropping November 13.

To date, the single countdown has included the likes of Mariah Carey, Ruby Rose, Fifth Harmony, Luke Bryan, Little Mix, Ariana Grande, Ed Sheeran, Shaq, Alanis Morissette, 21 Pilots, Christina Perri, Tony Hawk, Hilary Duff, Ashley Benson, Ryan Scheckler, Hailee Steinfield, Usher, Kylie Jenner, and more.

Further “What Do You Mean” buzz comes amid reports that Bieber will be performing the single live for the first time at MTV’s upcoming Video Music Awards. All Access reports the song will be sent to radio on September 1.

The Miley Cyrus-hosted music event airs from Microsoft Theater in Los Angeles on August 30 at 9 p.m. ET/PT, two days after “What Do You Mean” is released.

It’s a no brainer that a Bieber VMAs performance would likely boost his new single’s chart progress, while also exposing it to millions of viewers. Hits Daily Double hinted that he “will get a big look on the VMAs.” Another report claims sources confirmed the heartthrob is set for a live rendition during the ceremony.

In related Justin Bieber news, “Where Are Ü Now” — the singer’s collaborative single with Jack Ü’s Skrillex and Diplo — has now been nominated as one of 12 songs in a brand new category added to the 2015 MTV Video Music Awards: Song of the Summer. Voting began on August 18 and ends August 30.

The track has been an enormous success and has generated over 200 million streams on Spotify. The single went platinum in the U.S., double platinum in Australia, and peaked on Billboard’s Hot 100 at No. 8. Somewhat incredibly, it’s now at No. 12 on the same chart six months after its release. Mediabase has the song at No. 6 at Pop radio in the U.S and No. 10 at Rhythmic radio. It continues its almost five-month reign at No. 1 atop the U.S. iTunes dance chart.

Other players battling in the hotly contested fan-voted Song of the Summer VMAs award, include Fifth Harmony’s “Worth It,” Major Lazer’s “Lean On,” Demi Lovato’s “Cool For the Summer,” Selena Gomez feat. A$AP Rocky’s on “Good For You,” and Taylor Swift’s “Bad Blood.” The winner will be unveiled during the VMAs live pre-show.

Justin Bieber

On Tuesday, amid Beliebers’ en masse voting, retweeting, and Instagramming, linking the hashtag #WhereAreUNowVMA, Bieber and Diplo encouraged fans to vote.

The inclusion of “Where Are Ü Now” in MTV’s Song of the Summer category brings the single’s VMAs nominations to four. The music video for the track is nominated for three technical awards.

Bieber’s next live date before his reported performance at the VMAs will be a 40-minute set after Skrillex’s headliner show at Billboard‘s inaugural Hot 100 Music Festival in New York on August 23. Check out a taster below.

[Images via Karla Welch for The Wall Group / Instagram]

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