PepsiCo To Feature Michael Jackson In New Campaign

PepsiCo is about to launch a new marketing campaign with the King of Pop, more than two years after Michael Jackson died due to a tragic Propofol overdose.

The company on Thursday will announce the new campaign which will feature the late King of Pop’s image as part of the company’s global marketing push.

As part of the campaign PepsiCo in the United States will roll out 16-ounce collectible cans that show an image of Michael Jackson in one of his signature poses.

Customers will then be able to scan a code to receive remixed tracks from Bad.

You may recall that Pepsi and Michael Jackson had teamed up in 1983 for a marketing campaign against Coca-Cola, however during the filming of a commercial pyrotechnics caught Jacksons hair on fire, leading to severe burns and what is believed to be his addiction to painkillers.

After the Pepsi accident Michael Jackson received a full apology and $1.5 million from PepsiCo.

The move to capitalize on the popularity of the King of Pop comes at a time when PepsiCo has witnessed a one percent slide in beverage sales for the first three months of the year.

The campaign is expected to roll out slowly in the United States over the next several weeks and the campaign will directly coincide with the 25th anniversary of Michael Jackson’s Bad.

By the end of the campaign more than 25 countries will experience the Michael Jackson and Pepsi ad campaign.

Will you be collecting Michael Jackson collector cans from Pepsi?