Richard Branson Ice Cubes to Greet Virgin Passengers During Bar Service

Rarely do we hand it to the Daily Mail for descriptive prowess, but in the case of Richard Branson ice cubes, the tabloid has it down pat.

Yes, there are Richard Branson ice cubes- which would actually be ice cubes in the shape of the zillionaire’s face- and they’re alarmingly detailed. The paper jokes:

“Picture the scene: You’re 32,000 feet up, got your luxury sleep suit on and are preparing to swig an ice-cold G+T… But then, horror as Sir Richard Branson’s severed head in ice-cube form looms into view from behind a wedge of lemon… This nightmare has now become reality for all Virgin Atlantic upper class customers who can look forward to a couple of ‘Little Richards’ in their bar drinks going forward.”

I’m sorry, but “‘Little Richards’ in their bar drinks” sounds quite like someone did something obscene to the beverage of an unruly and obnoxious passenger. The Branson ice cubes are, alas, only available to upper tiers of passenger and not in economy classes, and the icy visages took a team of four designers more than a month to create.

According to the airline, the Branson ice cubes were created so all the upper class passengers could experience having a drink with the famous Virgin mogul, and Steve Ridgway, chief executive of Virgin Atlantic explains:

“While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible… Now he is able to join our guests ‘in spirit’ on one of the upper class cabin’s first flights as they raise a toast to their trip and the exciting times ahead.”

Would you be creeped out by a Richard Branson ice cube in your cocktail?