Cameo: Behind Vimeo’s iOS Video Editing Machine

Let’s take a look at Vimeo’s latest iOS video editing machine known as Cameo.

Vimeo, one of the largest video-sharing platforms today, has recently released a massive update to its new video editing app. Vimeo has entirely rebuilt the app from the ground up.

The new update gives users the ability to import and edit HD videos. However, the new redesign removed Cameo’s social networking features. Users also had the ability to follow other filmmakers’ content and posts via an Instagram-style feed, as B2C reported.

Small Screen, Cinematic Results

The iOS video editing app is taking things one step further with its 1080p HD support. In addition, users will be able to render videos locally, even when you’re offline — saving quality editing time.

Previously, users were only limited to 2-minute clips. An unlimited number of clips can be added to the platform via your iPhone. Vimeo is also stepping it up, giving users the ability to edit clips of any duration, according to TechCrunch.

With just a few taps, users are able to import their videos onto the platform and trim each clip. Content that you edit can be fitted together with just a few swipes. Users are also able to add music, soundtrack, titles, or text with just a few thumb movements.

During a recent interview, Andy Thomson, Cameo co-founder, gave the following statement.

“It’s not unrealistic to make an hour-long movie on your phone”

The app’s goal is to be less like Vine and more like Cameo. With the idea of generating short films out of short phone clips, Cameo plans to make editing enjoyable, while still producing stunning quality.

When you’re done editing your short clips, you can easily share them to all your friends via social media and quickly upload them on Vimeo.

The Video Editing App Economy

The video editing industry, for both Android and iOS gadgets, has grown substantially in the past few years. Other video editing apps that are mere competition for apps like Cameo — ProCamera 8 for example — is revolutionizing the way we produce short clips.

In fact, video editing apps are getting so much better that some are coming close to professional desktop video editing software like Adobe Premiere and ShowBox.

Other popular video editing apps that are in direct competition with Cameo includes Magisto, Clips, iMovie, Vizzywig, Fused, and Splice — a newly acquired video editing app that, not too long ago, received praise from Fortune.

Last year, Vimeo acquired the video editing app and has now added its own twists to it. Cameo is free; however, it is only available for iOS. Sorry Android users.

[Photo via Cameo/Vimeo]