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Justin Bieber, Skrillex, Diplo Hit Hot 100 Top 20 With ‘Where Are Ü Now,’ Fans Invited To Add Art To Video

By Page Mackinley
Published on: 20:46 PST, May 30, 2015

Justin Bieber’s juggernaut “Where Are Ü Now” hit with Jack U’s Skrillex and Diplo danced its EDM way into the Top 20 of Billboard’s Hot 100 Singles chart earlier this week.

The trio’s collaboration shifted two places from last week’s No. 22 position on the Hot 100 to No. 20, but has since slipped back down to No. 21. The rise returned Justin Bieber to the Top 20 for the first time since October 2013, when he hit No.13 with “Heartbreaker,” the first single from his 2013 Journals collection.

For producer-DJs Diplo and Skrillex, the ascent of “Where Are Ü Now” into the Top 20 is their first time in the upper sectors of the Hot 100 chart.

Billboard notes that the single sits at No. 18 on the Streaming Songs chart after stacking up six million U.S. streams, No. 21 on Digital Songs with 64,000 downloads sold, and now impacts Radio Songs at No. 49, according to Nielsen Music.

Earlier this week, Bieber and Jack U’s very briefly vaulted to No. 10 on U.S. iTunes, before slipping back to No. 13, where it remains. It is currently No. 4 on UK iTunes, No. 3 on the UK’s Official Top 40 Singles chart, and No. 1 on the UK Shazam Top 100 chart. It is No. 10 on the UK Radio Airplay Chart. Over in Canada, it is at No. 12 on the iTunes songs and No. 2 on the iTunes dance chart.

Widely viewed as one of the best songs (so far) of 2015, “Where Are Ü Now’s” ascent on U.S. iTunes and iTunes charts around the world was recently given a big boost after the Biebs’ turn with The Late Late Show host James Corden on the show’s regular “Carpool Karaoke” segment.

Variety reports that the (then) over 15 million YouTube views generated by Bieber and the British host’s humorous segment helped Corden trump the finale of Late Show with David Letterman in digital audience ratings. The Bieber carpool video is The Late Late Show’s most-viewed clip since Corden took over hosting duties in March.

High anticipation among Justin Bieber fans for the recently shot “Where Are Ü Now” music video, an official remix from Kaskade, an upcoming Marshmello remix, and the song’s high positioning on Spotify’s most streamed plays in the U.K., U.S., and globally, bodes well for further chart bumps when the music video debuts.

Ahead of that (hopefully) stylish event, this weekend saw Jack Ü and Bieber invite fans in Los Angeles, California, to create art which will be used in the video. From numerous fliers posted online by the trio and music blogs, it’s revealed that the public are allowed to “draw on actual frames from the video that will be re-photographed, animated and inserted back into the final cut.”

The arty fun kicked off on Friday, May 29 and runs through to Sunday, May 31 at L.A.’s Seventh Letter Gallery. It will be interesting to see how much of a hike (or not) the video adds to the single’s (so far) impressive chart journey. It’s already impressed two creatives.

A day after Bieber and Diplo filmed the “Where Are Ü Now” video, Dylan Farella — senior editor of the dance music outlet Dancing Astronaut — tweeted, “‘Where Are Ü Now’ music video looking unreal. (cc @diplo @skrillex @justinbieber).”

Brad Haugen, the chief marketing officer of CMO of Bieber’s manager’s (Scooter Braun’s) entertainment company, Scooter Braun Projects, also tweeted, “#WhereAreUNowVideo is going to be so epic. Artful, creative, deep, fresh. so excited. (sic)”

Check out some of the artwork from visitors below.




[Images via Instagram/Getty Images]

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