Blue Ivy’s Name Trademarked by Jay-Z and Beyonce

Blue Ivy. It’s an unusual name to give a child. However, that’s exactly what Jay-Z and Beyonce did when the singer gave birth to a baby girl last month. Blue Ivy was born on January 7th at Lennox Hill Hospital, on Manhattan’s Upper East Side.

There’s already been a long-winded, tenuous explanation about the kid’s name, but there might just be another dimension to this than: ‘Beyonce’s favourite number is 4, which is IV in Roman numerals, and ‘I’ and ‘V’ appear in ‘Ivy.‘

I suggest this because Jay-Z and Beyonce have now filed an application with the U.S. Patent and Trademark Office to trademark the little girl’s name for possible use on a future range of baby goods, according to the Washington Post. Remember folks: it’s always wise to consider branding opportunities when choosing your child’s name.

The filing was made by the superstar couple on January 26, the 19th day of Blue Ivy’s young life. Yep, at three weeks, girl is already a brand!

Reportedly, a couple of entrepreneurs earlier made applications to protect the Blue Ivy name for themselves, but their attempts were rejected, which seems a little unfair. A ‘patent expert’ told the Post that Jay-Z and Beyonce would have to go through the USPTO’s office ‘first-come, first-served procedure’ like everybody else.

The trademarking of famous names and phrases is a common occurence, and when the names are associated with acts as popular as Jay-Z and Beyonce, the opportunists will come out of the woodwork.

[Via Washington Post]