Amazon Brick and Mortar Stores Coming Soon

Online retailer Amazon could soon be making the trip to the physical world. Amazon is reportedly planning to open a brick and mortar retail store in Seattle in the next few months.

According to GoodeReader.com, the new Amazon store will focus on the companies growing list of books from Amazon Exclusives, as well as e-readers and tablets. The Seattle Amazon store will serve as a testing ground for Amazon and may be the first of many across the country.

Forbes reports that this isn’t the first time that a rumor about an Amazon store has circulated around the internet. Rumors about a physical store were started, and proven false, in 2009 and 2010.

Rob Enderle, an analyst with Enderle Group, said that a physical store could be a great idea for Amazon. The store would give people a place to check out Amazon’s eReaders and anything else that Amazon releases. The store would also remind people who don’t do a lot of online shopping that Amazon is a repeatable place to shop.

Enderle said that he expects Amazon to follow the same path as Apple. A few Amazon stores will open in affluent markets that have a lot of foot traffic.

Do you think an Amazon store is coming soon? Would you want to shop at Amazon.