Facebook More Addictive Than Booze and Cigs? Study Says Perhaps


Quick, what’s the first thing you do in the morning? Have a smoke, get some coffee, or check your Facebook updates?

It would be seriously interesting to see how many smartphone users indeed wake up in bed and look at their Facebook walls through one barely-open eye. And it seems that while we were busy sharing George Takei’s photos and playing CastleVille, we’ve all developed a bit of a creeping addiction. A study may have actually confirmed that Facebook has addictive properties, not entirely unlike that of alcohol and tobacco.

The Guardian reports that researchers distributed more than 200 BlackBerry handsets to 18 to 25 year old users, and what’s more interesting, the young adults actually used the BlackBerrys to like, go on Facebook and check things. Participants were pinged over periods lasting 14 hours or seven days, and asked to respond about how strong their social media craving was at that particular time. More than 10,000 responses were logged, and more than 7,200 responses indicated a strong urge to update.

While sex and sleep often won out over posting an update or farming crops, alcohol and booze were less compelling- mainly perhaps because, researchers surmise, they carry more financial and other types of costs to indulge, while Facebooking is still free. (Provided you post this picture to your wall and say “we won’t pay for Facebook.” Kidding!)

Researchers noted:

“With cigarettes and alcohol there are more costs – long-term as well as monetary – and the opportunity may not always be the right one. So, even though giving in to media desires is certainly less consequential, the frequent use may still ‘steal’ a lot of people’s time.”

Are you addicted to Facebook, Twitter or other forms of social media?

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