Twitter Goes On The Defensive, Acquires Malware Protection Service
Twitter, the popular social network with over 200 Million users, acquired a spam and malware protection company. Anyone who uses the site is often familiar with accounts getting hacked and the sometimes abundant spam that gets targeted at you.
They’ve managed to put a system in place over the years that helps crack down on that and accounts that just spam the daylights out of whoever, whenever, and they’ve done a pretty good job at it.
Now, with the help of a spam and malware protection service, the social network can further improve their efforts to crack down on these annoyances and provide a better experience for everyone.
“Gearing up for Twitter’s self-serve advertising launch — currently in beta stage with only a small selection of advertisers — the company announced its acquisition of spam and malware protection service Dasient on Monday.”
“Dasient will be integrated into Twitter’s “revenue engineering team because they have a deep understanding of advertising-platform security issues,” says Rachael Horwitz, a spokesperson for Twitter. The team will be very valuable as Twitter continues to expand its ad products.”
This is a smart move for the company as more advertisers equals more dollars. If too many have a bad experience with spam, normal, every day users as well, that negatively affects the service and could have them potentially go elsewhere.
“Protecting users from potential spam and malware attacks is important for the company’s image and reputation. Sites overrun with malware get blacklisted by search engines.”
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