Glam Media scores 6.7m extra eyeballs via Womensforum.com
Glam Media has announced that Wonensforum.com will be joining the Glam Family Channel as an anchor partner in the Moms category. Womensforum.com is one of the oldest online women’s networks with over 40 sites and 6.7 million unique visitors according to comScore.
Glam Media promotes itself as a “fashion and lifestyle destination for women.” The company runs its own network of sites, but primarily servers as an ad provider (and portal) for over 500 external sites. The company has taken $114.2 million over four rounds, then took on $20 million in debt in April this year. Backers include Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and Information Capital.
The 6.7million new viewers are a significant boost to the company at a time it seems to be spending money without making an awful lot, with Glam’s entire network reach before the deal being 42 million unique monthly visitors in the US and 77 million global uniques.
Glam acquired StyleMob in March.
