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Justin Bieber & Lara Stone Billboards For Calvin Klein Ads Now Up In NYC, Los Angeles

By Page Mackinley
Published on: 02:00 PST, Jan 8, 2015

Calvin Klein moves fast. Billboards showing Justin Bieber and model co-star Lara Stone getting up close and personal have already been erected in New York and Los Angeles.

Specifically, on January 7, one massive billboard went up on E Houston St. and Lafayette Street, a shopping area in Lower Manhattan. Another billboard was installed the same day on Sunset Boulevard in Los Angeles.

Impressively, the outdoor adverts went up less than 24 hours after the Calvin Klein brand’s Twitter announcement on Tuesday that Bieber and Stone are the new faces of their Spring 2015 underwear and jeans campaign. The ads use the iconic #mycalvins tag.

The image on the NYC billboard shows the Canadian singer lying down in dark jeans and half raised on his elbows, while the Dutch model straddles him and positions her left hand over his crotch. The Sunset Boulevard sign reveals a topless, jeans-clad Stone being held in Justin’s arms as he lies on top of her.

On Wednesday, a surprise tweet posted by the official Calvin Klein account revealed news of the NYC billboard.

“Really big. Spring 2015 Calvin Klein Jeans featuring @justinbieber and @LaraStone. #mycalvins,” the message read, along with a pic of the ad.

Shortly after that post, the Calvin Klein Twitter account tweeted the billboard pic as a reply to two Bieber fans. One of those tweets read,

One of the fans later posted a shot of the Bieber-Stone ad on their Twitter page, seen from other angles.

That fan, identified on Twitter as @ithoughtbieber, shared a tri-pic of the Soho billboard.

Two of these may be manipulated images.

A third Twitter user @arielle then posted pics of the NYC Calvin Klein billboard with details about its location.

A picture of the billboard was also posted to the official Calvin Klein Instagram account.

Hours after, the Fahlo social media network posted a picture of the CK billboard on Sunset Boulevard, Los Angeles, after fans spotted it.

Justin Bieber
(Photo: Justin Bieber and Lara Stone seen in a bilboard on Sunset Boulevard)

In addition to Beliebers, at least one big name will be pleased to see more billboards.

Later Wednesday, the Biebs posted a snap of the Sunset Boulevard billboard to his social media accounts, including a glimpse of him standing on a car roof while gesturing upwards with his fingers.

“Haha saw this driving by pretty sick,” the clearly chuffed singer wrote alongside the shot.

He then posted a pic of the sign and teased the words “Get ready.”

In their latest on-the-stands issue, US Weekly reported billboards, digital, outdoor and print adverts for the CK campaign would roll out in March. So either Calvin Klein is moving up their program to capitalize on the widespread feedback or the magazine got it wrong.

Women’s Wear Daily revealed the Bieber-Stone ads will run through spring in 20 countries, and it is “Calvin’s most digitally focused effort to date with an increased emphasis on social media over print.”

“Experimental components” are also reportedly set to coincide with March 2015 magazine issues.

Justin Bieber
(Photo: Bieber and Stone bring the passion for the cameras)

In addition to high-end pics of the model and the singer, Lara and Justin are seen petting in a stylish video after he plays the drums — shirtless.

Another clip shows the heartthrob flexing on his own and making eyes at the camera in white calvins.

Reaction to shots of Justin and Lara in the Mark Wahlberg-Kate Moss era, black-and-white ads has been mostly euphoric from Beliebers.

However, some non-Bieber fans have speculated that the singer’s crotch was padded and his muscles photoshopped for the ads photo shoots.

For his part, Justin told the Associated Press that landing the Calvin Klein campaign is “a dream come true.”

[Images courtesy of calvinklein.com/Instagram]

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