Taco Bell Announces Dipping Taco
If the Waffle Taco weren’t kitschy enough, Taco Bell has announced its rival—the dipping taco. That’s not its official name, the fast food chain says, as it reveals a new platform of two offerings. One is called the Rolled Chicken Taco, and the other is a new twist on the Crunchy Taco. And, although they are calling them tacos, both are designed for dipping. Some might argue that the creation is the fast food chain’s attempt at disguising a taquito, as suggested by Consumerist.
The Mexican-style fast food giant announced Thursday that this new platform—the first taco sold by Taco Bell built expressly for dipping—will be rolled out nationally on Thursday, November 20, 2014, according to USA Today.
New products are the lifeblood of fast food. And, as younger consumers continue to demand unconventional new products with more flavor and unlikely ingredients, chains like Taco Bell that cater to millennials are eager to please.
As it was with the Waffle Taco—a warm waffle wrapped around sausage or bacon, scrambled eggs, cheese, and syrup—the folks at Taco Bell are a bit loose with the new platform’s moniker. The “dipping” tacos aren’t shaped exactly like conventional tacos. Their appearance is more like that of a burrito. But, they are stuffed with mostly taco ingredients.
They come with a choice of five dipping sauces. There’s Spicy Ranch, Salsa, Guacamole, Nacho Cheese, and Reduced-Fat Sour Cream.
Rolled Chicken Tacos, made with all-white-meat shredded chicken, will sell for $1.99 for a 2-pack and $3.99 for a 4-pack. They can also be purchased as part of the new Taco Duo 12 Pack, available for a limited time. The Taco Duo 12 Pack will come with 6 Crunchy Tacos and 6 Rolled Chicken Tacos with 3 dips offered at $10.99.
The fast food franchise continues to innovate. Last month the Inquisitr reported on the new mobile ordering app where customers may now customize, including special requests, place and pay for orders on a smartphone, and then pick it up at the drive-through or in store. Taco Bell president, Brian Niccol, says that customers are telling them that they have new expectations. He says that technology has fundamentally changed the way people interact with brands, and the company wants to use technology for a better customer experience.
There is one very unique, perhaps disturbing feature of the app. The customer’s location is tracked via GPS. The closer the customer gets to the Taco Bell location, the app alerts the kitchen to begin preparing the order—to ensure that the food is warm upon customer arrival.
Whether it’s actually a taquito masquerading itself as a rolled taco or not, Taco Bell’s dipping taco might be the next best thing since the Waffle Taco.
[Image via Toledo Blade]
