The WWE is a business that constantly changes. For example, WWE releasing Justin Roberts from his contract is big news and that will mean a position is available on their flagship show, Monday Night Raw. He was a staple on that show since 2002 and provided endless hours of research and work for the company. To many, Roberts was a company man. He survived countless years of “Spring Cleaning.”
Even during a production, the WWE changes on the fly. There are countless examples of how Vince McMahon changed the script hours before the event, or even while it’s in progress. On a weekly basis, a news report may come out saying that the script was changed at 7:00 p.m. EST. The show airs at 8:00 p.m. EST. That is either showing a sense of disorganization or lack of trust with the head writers. Either way, that’s the reality of the WWE and Monday Night Raw.
Hell in a Cell is taking place in less than two weeks. Originally , John Cena and Dean Ambrose were going to do battle and the winner would face Seth Rollins in the main event. After last night’s Raw, the plans changed once again and now the WWE Universe knows who will face Seth Rollins at Hell in a Cell. The details as to why they changed them so quickly were finally revealed.
“There were lots of changes made to Monday’s WWE RAW from Atlanta and the script was re-written many times.”
“As of Monday morning, they were still looking to do the John Cena vs. Dean Ambrose on next week’s RAW but plans were changed and the match was moved to last night. Regarding the changes for Hell In a Cell, WWE wanted matches directly advertised, instead of ambiguous matches. Orton’s ‘challenge’ was already written into the script before Cena vs. Ambrose was moved to last night.”
Do you agree with the change the WWE implemented yesterday before Raw? The only problem was the time that the match was allotted. At the start of the match, it was 10:59 p.m. EST. That is absolutely unacceptable for a match that was supposed to be on a pay-per-view. Granted, they wanted to boost the ratings because of how bad it’s been, but Cena and Ambrose could’ve gone for at least 20 minutes.
Even though the Rock came back last week in dramatic fashion, that didn’t help the ratings. Internally, that should be a sign of desperation and change. Despite McMahon owning millions of dollars and the WWE succeeding as a whole, their top concern should include TV ratings. Regardless of the late success of the WWE Network and children’s advertising, the ratings are not there.
Hell in a Cell can be a turning point for the WWE. They’ll have a chance to take a mediocre pay-per-view and turn it into what Extreme Rules produced years ago. Dean Ambrose vs. Seth Rollins will headline the show, steal the show and give proof as to why they are the best right now. Even without Bray Wyatt and Roman Reigns, these two young men can give the WWE the ratings they should get.
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