‘The Fault In Our Stars’ Pre-Order: Breaks Sales Records Once Again

John Greene’s book The Fault in Our Stars has not only reached box office glory, but also has hit pay dirt as a novel. The book’s publisher Penguin Random House has sold more than four million copies in North America alone and a total of 5.7 million in the entire world, according to The Hollywood Reporter. Furthermore, these figures reflect this year’s sales alone.

Also noted on The Hollywood Reporter is the overall good fortune of the German media behemoth known as Bertelsmann. If you’ve never heard of the company, well, perhaps now is the time to become familiarized. Bertelsmann is not only the umbrella under which Penguin Random House operates, but also responsible for bringing another mega hit to the box office with Disney’s massively successful movie Frozen. The media giant has reported profits exceeding $10 billion in the first six months of 2014, and after the release of The Fault in Our Stars DVD and Blu-ray on September 16, one could speculate that it will only be a matter of time before Bertelsmann will be reporting higher profit margins.

In related news, 20th Century Fox Home Entertainment has it’s eyes set on capturing a piece of the digital high definition market, as the movie The Fault in Our Stars is offered as a digital download as of August 26. Variety has reported that Fox has targeted teenage girls and women over the age of 18 in an attempt to expand their digital downloads division. Fox has also noted that DVD and Blu-ray pre-orders of the movie currently rank the highest of any other movie they’ve ever released. No small feat, considering Fox previously experienced marked success with The Wolverine, Prometheus, Life of Pi, 12 Years a Slave, and Rio 2.

Remarking on the success of the digital high definition download of The Fault in Our Stars is executive VP of brand marketing for Twentieth Century Fox Home Entertainment:

“This is a movie that’s going to add an overall effect on the consumption of Digital HD by teens and younger people, especially young girls. This young audience already has a digital life. Their consumption of media is digital. When they buy music and books, it’s digital. They do lots of things with movies digitally.”

Furthermore, the studio purposely chose this past week as the release date for the digital release of the film as the labor day weekend allows for an extra day for potential film watching. Sales numbers are still forthcoming, but if the success of the book and the movie at the box office are any indication, The Fault in Our Stars is well on it’s way to breaking new records.