Adult Swim Tests Fan Devotion By Premiering ‘Rick And Morty’ On Instagram

The shows on Adult Swim tend to be devoted to a very specific niche and cult following. What better way to test the loyalty of the cult, than by premiering a brand new episode of Rick and Morty on Instagram!

According to Indie Wire, the animated series created by Justin Roiland and Community showrunner, Dan Harmon, titled Rick and Morty, will premier their newest episode on Monday. However, Adult Swim wants to test the loyalty of their fans. Ergo, Adult Swim will allow fans of Rick and Morty to view the episode, in its entirety, way in advance on Instagram. There is just one catch. The episode will be divided up into over one hundred clips. Each clip will last about fifteen seconds or less. The was confirmed by the network themselves when they stated:

Adult Swim feels “Rick and Morty” fans are more than up to the challenge.

Adult Swim says this is a television first, which it may well be, and it’s fitting for a series that has been one of the channel’s first primetime originals. WN also included this show will boast worldwide online exclusives too. Rick and Morty is an animated comedy, about a sociopathic scientist who inflicts dangerous space-time adventures on his grandson. It features the voices of Sarah Chalke and Chris Parnell. Maybe if this “loyalty stunt” for Rick and Morty works, Adult Swim might show their episodes, as advertising, between animated shows on FOX.

For those who are brave enough to watch the newest episode of Rick and Morty by Adult Swim on Instagram, about the first minute is embedded below to begin, what Adult Swim calls it, the “challenge”.

[Image via Bing]