On the heels of the 56th Grammy awards, several musicians are experiencing what has been dubbed, “The Grammy Affect,” including Daft Punk. This is the term coined to describe the increase in popularity, and the increase in sales, that a musical group has after either performing during the Grammys or winning awards during this program. While the increase in sales for the “Music’s Biggest Night”, the 2014 Grammy nominees album shows how the “Grammy affect” translates into higher interest by consumers in the overall music produced by Grammy nominees. The best example of the power that Grammy wins and a Grammy performance has on sales of a particular artist can be seen when looking at how “The Grammy Affect” has affected the sales of the music produced by Daft Punk.
Based on information provided by Nielsen SoundScan, Daft Punk saw a 300 percent increase in the units that they sold by Sunday, February 2. This boost in sales comes on the cusp of the group winning both Album of the Year and the Record of the Year award. Daft Punk, the robotically clad dynamic duo of music, saw their song “Get Lucky” jump from being number 39 on the sales chart to number 10.
More evidence of the group’s increasing popularity, after being successful on the Grammys, can be seen when examining the amount of plays Daft Punk received on Spotify. According to this Swedish-based online streaming music company, overnight plays of their music increased 205 percent.
The staggering increase in interest in their music was not something that was only felt by Daft Punk. Other stars who experienced the “Grammy Affect” include Paul McCartney, who had a memorable performance with fellow Beatle Ringo Starr. McCartney’s music received a 126 percent boost on Spotify. The same thing was experienced by Macklemore and Ryan Lewis, Taylor Swift and Metallica. SECOND LINK: (http://www.grammy.com/news/grammy-effect-boosts-album-sales)
Of all of the musical groups to receive a boost in their listenership as a result of the Grammys, the 635 percent increase that Stevie Wonder’s song “Another Star” received was without a question the biggest gain. Wonder also made a brief appearance in the top 100 list when his 1976 hit “Songs in the Keys of Life” hit number 99.
Past Grammy winners including Adele, the Civil Wars, Bruno Mars, Lady Antebellum and Coldplay have all been beneficiaries of the powerful effect that appearing on the Grammys and winning an award can have on increase sales and increased listenership.