MSNBC President Phil Griffin has apologized for the racially offensive Cheerios tweet and fired the employee responsible.
As The Inquisitr previously reported , the now-deleted tweet from MSNBC’s official Twitter feed accused so-called rightwingers of hating a Cheerios ad featuring a biracial family.
Prompted by journalist Michelle Malkin, the tweet prompted an uproar on social media from conservative, multicultural families, who tweeted photos of their families directly to the news channel.
Republican National Committee Chair Reince Priebus also declared that all GOP officials would boycott MSNBC until Griffin apologized for the tweet.
Griffin’s apology for the race-baiting tweet read as follows:
The tweet last night was outrageous and unacceptable. We immediately acknowledged that it was offensive and wrong, apologized, and deleted it. We have dismissed the person responsible for the tweet. I personally apologize to Mr. Priebus and to everyone offended. At MSBNC, we believe in passionate, strong debate about the issues and we invite voices from all sides to participate. That will never change.”
This latest controversy arises not long after MSNBC host Melissa Harris-Perry presided over a panel that mocked Mitt Romney’s African American grandchild. Harris-Perry subsequently apologized three times for that incident.
According to Washington Post sources, “Griffin is as ‘angry’ as his colleagues have seen him. In a meeting, he warned of serious and immediate repercussions and ripped the staff about the recent bout of stupid actions, according to the sources.”
Given this incident and others such as the Harris-Perry controversy, former MSNBC host S.E. Cupp said that the network is spiraling out of control with its obsession on race and playing the race card. Apart from prison documentaries, ratings-challenged MSNBC has devolved primarily into a 24-hour cheerleading channel for the Obama administration and the liberal/left agenda generally.
The late radio talk show pioneer Bob Grant often said that when it come those who claim to espouse tolerance, “liberals are the ultimate hypocrites.”
Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.
— msnbc (@msnbc) January 30, 2014
We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize.
— msnbc (@msnbc) January 30, 2014
@msnbc @michellemalkin I just heard some moron thought #MyRightWingBiracialFamily would hate on a #Cheerios ad? pic.twitter.com/4NyubuZs1S
— Sarah Franzen (@Sarah_Franzen) January 30, 2014
Hey bigots @msnbc you owe #myrightwingbiracialfamily an apology. Thanks for exposing the hate @MichelleMalkin http://t.co/L5jErTiXZe
— Cecilia Trent (@CeceSurfCityUsa) January 30, 2014
#MyRightWingBiracialFamily @msnbc @michellemalkin in the heart of Texas we dont see color just love here! pic.twitter.com/Uxmh1ql9lI
— deanna m (@madgrammy84) January 30, 2014