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Super Bowl Ads: What We Can Expect In 2014 [Videos]

By Patricia Didelot
Published on: 02:14 PST, Jan 30, 2014

Super Bowl ads have become almost as exciting as the big game itself and this year it’s not different.

For those who don’t really care about the teams playing in the final big game of the season, the ads is a good excuse to watch the game and enjoy good company.

The Super Bowl is certainly one of the biggest television events of the year and as such companies are willing to pay millions to have just a few seconds of viewers attention.

In 2014 those who want to leave a mark are paying an average of $4 million (and up to $4.5 million) for a 30-second Super Bowl Ad, up $300,000 from 2013.

Super Bowl ads have been around as long as the game has been televised, but nowadays there is almost as much anticipation to see what advertisers have in store for viewers, as there is to watch the game.

Who can forget the adorable little boy dressed as Darth Vader in “The Force: Volkswagen commercial” of 2011, who goes around the house using his “powers” and then discovers the all new 2012 Passat in the driveway?

Through the years there have been some memorable Super Bowl ads and recently a few are trying to grab more headlines by getting more risque than ever, making parents watching the game with their kids cringe.

Along with the Super Bowl result, the Monday following the game has most people talking about the ads and everyone has an opinion on their favorite and those which bombed.

It used to be that we had to wait until the game was broadcast to find out anything about the upcoming Super Bowl ads, but now we get to check out many of the teasers released ahead of time.

As the game is watched by millions, movie studios also buy spots to promote their future films. In 2013, Fast And Furious 6 debuted its first trailer during the Super Bowl.

For this year FOX will air the first television spot for 24: Live Another Day, which sees Kiefer Sutherland return to television screens as Jack Bauer.

Here are teaser to some of the most talked about Super Bowl ads for 2014:

Cheerios: “Gracie”

For the first time ever the cereal maker will be featured in an ad during the Super Bowl

Budweiser: “A Hero’s Welcome”

As thousands of American troops return home in 2014, the beer maker makes one serviceman’s homecoming unforgettable.

Dannon Oikos Greek Yogurt: “The Spill”

Starring Full House original castmembers John Stamos, Bob Saget, and Dave Coulier — who have made headlines with this commercial many are calling too racy.

Coca-Cola: “Going All The Way”

The soda maker about an underdog chasing his dream. Coca-Cola is pledging to donate $50,000 to Boys & Girls Clubs of America when this video reaches 10,000 shares (it already has).

David Beckham for H&M: “#Covered or #Uncovered?”

Viewers can choose which David Beckham they prefer by voting for their favorite version of the soccer superstar here.

Jaguar 2014: “British Villains ‘Rendezvous'”

Starring Tom Hiddleston, Ben Kingsley, and Mark Strong the Brits also have a spot in the Super Bowl ads line-up. This is an introduction to the newest British villain #GoodToBeBad.

SodaStream: “Sorry, Coke and Pepsi”

There is David Beckham for the ladies and Scarlett Johansson is sure to leave the guys drooling with her sexy performance, as she shows us how to save the world with a soda that’s better for everyone, with less sugar and bottles.

Bud Light with Arnold Schwarzenegger

The former California Governor flexes his muscles…to play ping-pong, with a wig, headband, and retro looking team jacket.

This is just a little taste of some of the Super Bowl ads we can look forward to this coming Sunday. To watch the complete line up go to SuperBowl-ads.com.

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