Justin Bieber Unveils Philippines Typhoon Haiyan Campaign With A Difference
Justin Bieber has launched a new global campaign to help victims of Typhoon Haiyan, which hit the Philippines last month. And there’s a special musical twist.
Unveiling his new charity drive via a video, the 19-year-old asked his massive fan base to help by contributing money through Prizeo.com. In exchange, fans could win a chance to hang out with the singer in a studio while he records new music.
Those who donate will be entered into a grand-prize drawing in which the winner wins a trip for two to Los Angeles in early 2014 to watch Bieber get creative.
Monies raised will be directed to UNICEF, Action Against Hunger, and Philam Foundation. The teen singer added a personal touch in the video, saying:
“Everyone knows I’ve got the best fans in the world,” Bieber said, with a smile.
“So the moment I heard about the tragedy a few weeks back, I knew I could count on you guys to make a difference.”
The star added, “When I heard about the massive scale of the Typhoon Haiyan disaster, I wanted to help in any way I could.”
He continued: “One of the best ways I can do that is to bring a major fundraising effort to my fans all around the world — especially via social media. Prizeo will make it easy for them to donate and to share the information with all their friends, hopefully maximizing the funds we can raise for the relief efforts.”
The amount donated determines specific prizes and levels of draw entries. A $10 donation equals a video message from Bieber and 10 chances to join him in L.A., whereas $200 gets you a signed photo of the Canadian and 200 chances to win the trip.
Other prizes offered include signed lyric sheets, an exclusive campaign T-shirt, and a pair of VIP tickets to attend Bieber’s upcoming Believe movie-documentary premiere.
This isn’t the first time Justin has stepped up for the Philippines relief effort.
The pop prince has joined fellow artists like U2, Beyonce, the Beatles, Eminem, Bob Dylan, Lorde, Kelly Clarkson among others, in donating a track to Songs for the Philippines, an album benefiting the Philippines Red Cross. Bieber has contributed his Believe Acoustic song, “I Would.”
Last month, Bieber tagged graffiti art titled “Pray 4 Philippines” at a Los Angeles wall to raise funds for Typhoon Haiyan survivors. The work is to be auctioned off with the spray paints together with a signed picture of the work. A gallery of images of the art were published at TMZ.
Over 5,700 people were killed and millions were, and still are, affected by Typhoon Haiyan, after it struck the Philippines on November 8. In financial terms, costs are estimated north of $288 million, according to the Philippines National Disaster Risk Reduction and Management Council disaster agency.
Click here to see a full list of the prize rewards for Bieber’s new campaign.
